The more I look around, the more I read our trades, the more research I see, the more I come to the conclusion that the ad business is not an industry at ease with itself. Doing strange things. Making decisions based solely on media metrics. Ignoring the biggest issues. Let's take the biggest issue first. Last week an agency strategist called Zoe Scaman wrote a remarkable piece on Twitter called Mad Men. Furious Women. It's about misogyny in the ad business. It's a tough read, but if you haven't read it, you should.
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