AMC Networks Creates One-Stop Shopping for Buyers to Reach Consumers, Where Consumers Want to be Reached

During Nielsen's CES panel they highlighted data that illustrates just how much consumers are evolving in their media consumption. While traditional linear continues to be important and will be for some time, based on this data, the growth of SVOD, AVOD, and "Live" streaming is undeniable. While many networks have taken the route of walled-gardens, AMC Networks has intentionally made the decision to allow the consumer to be the guide.