A+E Networks (a joint venture of Disney and Hearst) has grown from a single cable network devoted to cultural programming -- Arts & Entertainment Network, as it was known when it launched in 1984 -- to a global media content company reaching more than 335 million households. Just over a year ago, Amanda Hill was brought on as Chief Marketing Officer to help continue that trajectory and oversee the brand vision. Hill has already had a big impact on the positioning of the company and its three core consumer brands: A&E, History and Lifetime, summarizing a new branding campaign theme of "the power of stories" in an address to the ANA last week. This week, Hill elaborated on the strategy.
A+E's Amanda Hill Elevates Networks into Cultural Brands
