As millions of consumers turn to streaming and apps for video entertainment, A+E Networks (A+E) is embracing digital platforms its fans love while, at the same time, continuing to prioritize its powerful linear brands. The company, which operates A&E, HISTORY, Lifetime, LMN and other networks in its portfolio, recognizes that digital and social are key to deepening ties with existing fans, as well as courting new ones. By partnering with new platforms, creating compelling digital content that complements linear titles, and burnishing its own robust apps and web sites, A+E aims to create multi-platform super fans.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.