Advertisers use various criteria, from viewership and demographics to content quality, when they decide how much commercial time to buy on various networks. What A+E Networks is learning out of its dealings with the ad community this year, heading into the 2020-21 Upfront sales cycle, is there's one criterion increasingly in play—format stability. Here's how Rob Sharenow (pictured top left), A+E's president of programming, defines this trait: "Knowing what you've got in-hand and what you've got coming through the pipeline as it applies to our brands," he says. "It's knowing that you wlll be super-serving a specific audience what they expect to get from your brand."
A+E Networks' 2020 Mantra: Stability Rules
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