Summer is a crucial time for sports television, especially in a year like this. The Tokyo 2020 Olympics and the European Championship for soccer were pushed back to this summer due to COVID-19 and now, with fans starting to fill up arenas again, there has never been more excitement for advertisers to get in on sports.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.