The great thing about being an easy come, easy go blogger is that you are in a position to do your best to argue a point without having the onerous burden of actually having to put into action whatever it is you’re discussing this week. Of course, talk is cheap, or (as Bill Bernbach put it): “A principle isn’t a principle until it costs you money.”
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more
