Advancing Diversity Honors: #FreeTheBid’s Alma Har’el

amp8220FreeTheBid is an initiative that fights for and vocalizes the need to have more women directors in advertising TV and filmamp8221 Haramp8217el explainedamp160 amp8220We have a database that includes women from over 10 countries and is searchable by skill setamp160 We work with brands ad agencies and with producers to create a pledge that allows for women to pitch and bid on projects and be included and be heardamp8221amp160 Click here for more information about FreeTheBidThe movement has been embraced by many brands but none with as much fervor as HPamp160 amp8220Former Global CMO of HP Antonio Lucioamp160took the pledge to work with usquot Har39el saidamp160 quotWhen they started to work with FreeTheBid out of all of their international and national campaigns zero women directed any projectsamp160 After a year they went up to 57 of all their projects being directed by womenamp8220You can imagine what that does for representation both of women themselves and their identityquot she continuedamp160 quotAlso how men are perceived because I would like to think that the female gaze as we speak about it is helping men alsoquotamp160 Click here to hear more of Haramp8217elamp8217s thoughts on how the lack of representation affects both men and womenOne of the lasting impacts of FreeTheBid is its impact on womenamp8217s sense of selfamp160 amp8220Weamp8217re hoping to keep growing and allow for more stories to be told by women and for more women to see themselves through other eyes and not just as objects of desire for the male gazeamp8221 Har39el concludedThe Advancing Diversity Hall of Honors recognizes individuals companies and organizations that have made consistent and successful commitments to advancing diversity and inclusion 2019 Inductees included Kat Gordon Founder and Chief Executive Officer of The 3 Movement Marc Pritchard Chief Brand Officer PampampG Ricardo Marques Group Vice President of Marketing Budweiser Diego Scotti Chief Marketing Officer Verizon Liliahn Majeed Vice President Diversity and Inclusion NBA Bob Liodice Chief Executive Officer Association of National Advertisers Madonna Badger Chief Creative OfficerFounder Badger ampamp Wintersamp160and Alma Har39el FilmmakerFounder FreeTheBidClick below for additional videos from the 2019 Advancing Diversity Honors Hall of Induction Experience hosted by DK Bartley SVP Head of DampampI Dentsu Aegis NetworkJack Myers Founder of MediaVillage and Advancing DiversityChristopher Hibma Producing Director Sundance InstituteMarc Pritchard Chief Brand Officer PampampGKat Gordon Founder and Chief Executive Officer The 3 MovementRicardo Marques Vice President Marketing BudweiserDiego Scotti Chief Marketing Officer VerizonLiliahn Majeed Vice President Diversity and Inclusion NBABob Liodice Chief Executive Officer Association of National AdvertisersClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Advancing Diversity Honors: #FreeTheBid’s Alma Har’el

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Advancing Diversity Honors: #FreeTheBid’s Alma Har’el

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Karla Chrzanowski

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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