Advancing Diversity Honors: Badger & Winters' Madonna Badger

Held January 9amp160at Aria Resort and Casino during the Consumer Electronics Show in Las Vegas the Advancing Diversity Honors recognized Badger for her WomenNotObjects campaign among other work such as having changed the jury packet at Cannes to eliminate ads that included stereotypic portrayals of women and other marginalized communitiesIn response to Bartley39s inquiry about the initiative Badger replied quotMany times women have no narrative They39re treated as props They39re treated as plastic Really not treated as human at all And that that objectification of women really leads to an unequal viewpoint of women And so getting the jury laws changed at Cannes was the greatest achievement I can think of in that diversity moment for mequot To hear more about how Badger wanted to inform other creative directors about her mission click here amp160Bartley agreed quotThat39s an amazing concept because that goes beyond diversity There39s so much education in that and not only in how we perceive ourselves but how we interact as individualsquot He continued quotTell me a little bit about how far you think the industry related to advertising and diversity has comequotquotIn the last decade it has been a series of waking upquot Badger said quotAnd it39s also been I think a time where we all have to really look at ourselves I think that understanding diversityamp8230is really an inside job Like we have to understand our own unconscious bias in order to change it quotBartley then quizzed Badger about her experience during the immersive Creative Tensions exercise during the event quotThat experience really opened my eyes to how muchamp8230 we consider ourselves as others and that strangely enough we all consider ourselves as others And just sort of the sadness in that but also the powerquot Badger said Click here to listen to Badger39s take on the impact of understanding what our own individual superpowers areThe news of Badger39s having made two offers to candidates during the job fair came up Bartley said quotI know that you also participated in the job fair Because there was such a plethora of talent here at CES what was that experience like for youquotBadger replied quotI wasn39t that interested to be honest And then all of a sudden these two young women popped up and they were introduced to me And they had traveled from Atlanta Like got in the car found a hotel rooms were in some wild master39s program and they were there to find a job And I39m like what It got me just the hutzpah You know I loved itquotShe continued quotThey had gotten out of their comfort zone and come to this job fair and come to CES looking for work looking for a mentorAnd one of them her name was Doll Dollitia Thomas happened to be PR major And the other one happened to be a radiosound major Her name is Kiki Kiana Mincey amp8230And they are best friends Like literally could finish each other39s sentencesamp8230And they were so fabulous And I just love them And so I said 39You got to come work for me Like forget about all this other media You39ve got to be in advertising and you got to be on the cutting edge39quotBartley asked quotYou offered them a job on the spotquotBadger replied quotOn the spot On the spotquot Click here to learn more about Doll and Kiki and the job fairThe Advancing Diversity Hall of Honors recognizes individuals companies and organizations that have made consistent and successful commitments to advancing diversity and inclusion 2019 Inductees included Kat Gordon Founder and Chief Executive Officer of The 3 Movement Marc Pritchard Chief Brand Officer PampampG Ricardo Marques Group Vice President of Marketing Budweiser Diego Scotti Chief Marketing Officer Verizon Liliahn Majeed Vice President Diversity and Inclusion NBA Bob Liodice Chief Executive Officer Association of National Advertisers Madonna Badger Chief Creative OfficerFounder Badger ampamp Wintersamp160and Alma Har39el FilmmakerFounder FreeTheBidClick below for additional videos from the 2019 Advancing Diversity Honors Hall of Induction Experience hosted by DK Bartley SVP Head of DampampI Dentsu Aegis NetworkJack Myers Founder of MediaVillage and Advancing DiversityChristopher Hibma Producing Director Sundance InstituteMarc Pritchard Chief Brand Officer PampampGKat Gordon Founder and Chief Executive Officer The 3 MovementRicardo Marques Vice President Marketing BudweiserLiliahn Majeed Vice President Diversity and Inclusion NBABob Liodice Chief Executive Officer Association of National AdvertisersAlma Har39el FilmmakerFounder FreeTheBidClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers amp160

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Advancing Diversity Honors: Badger & Winters' Madonna Badger

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Advancing Diversity Honors: Badger & Winters' Madonna Badger

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Karla Chrzanowski

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