Register here for our upcoming Jack Myers Leadership Conversations with NPR's Michael Smith - June 22, Interpublic's Michael Roth - June 25 and more. As we enter a media era where audience targeting is rapidly overtaking traditional demographic targeting as the standard currency, Advanced TV, in particular addressable TV, is having a moment. Is it the huge, long awaited moment for which those with a vested interest have been waiting for the past two decades? That depends on the ability of several players within the ecosystem, some complimentary, some competitive, to come together and create a simplistic, scalable, robust, and accountable system, quickly.
Addressable TV: On the Cusp of Going National Scale
Publish date
Channel
But Wait, That's Not All...Read our important reports
Jack Myers Leadership Conversations and Industry Renewal Fund
To meet our community’s human and business needs in response to the COVID-19 crisis we’re hosting Virtual Upfront and Relief April 20 to July 17 with revenues distributed to individuals and non-profit organizations in need, administered by Advancing Diversity.org
File Size: 127.7 KB
Publish date:
