Consumers and the advertising industry would both be better served by a TV landscape of fewer commercial breaks, fewer commercials inside those breaks and, most important, commercials that cater to or address specific viewer constituencies. Advocates of that belief, appearing on Advertising Week 2017's "Targeted.TV" panel this week, see targeted commercials as a key solution. The issue, they acknowledge, is how to achieve that result and how soon it can be accomplished.
Ad Week 2017: How to Hit a Bullseye on Targeted.TV
