Ad Council and Advertising, Media and Marketing Industry Associations Join White House, HHS and CDC to Launch "#StayHome. Save Lives." Movement in Response to COVID-19 Crisis

NEW YORK NY April 8 2020 amp8211 In response to the COVID19 pandemic the Ad Council White House US Department of Health and Human Services HHS and Centers for Disease Control and Prevention CDC announced today that they are joining leading advertising media and marketing trade associations and Google and YouTube to launch a nationwide quotStayHome Save Livesquot movement Leveraging the success of the AloneTogether social distancing campaign created by MTV Comedy Central Paramount CMT and the Entertainment ampamp Youth Brands of ViacomCBS in partnership with the Ad Council the new industrywide initiative encourages the American public to stay home to slow the spread of the novel coronavirusBeginning today leading advertising media and marketing companies will integrate new quotroofquot iconography into their logos and will promote PSAs that focus on social distancing The iconography was designed by Google and the AloneTogether PSA assets were developed by the Entertainment ampamp Youth Brands of ViacomCBSTrade association partners and groups encouraging all their members to join the movement includeAmerican Advertising Federation AAFAlliance for Inclusive and Multicultural Marketing AIMMAmerican Association of Advertising Agencies 4AsAssociation of National Advertisers ANADigital Content NextInternational Advertising Association IAAInteractive Advertising Bureau IABMobile Marketing Association MMANews Media AllianceOutdoor Advertising Association of America OAAAPTTOWRadio Advertising Bureau RABTelevision Bureau of Advertising TVBVideo Advertising Bureau VABThe following brands media companies and agencies among others have already made commitments to begin using the creative assets beginning todayAlliance Residential CoAlly FinancialAMC NetworksATTNCHEFEffectv the advertising sales division of Comcast CableFacebookGoogleYouTubeGumGumHabitat for HumanityIBMiHeartMediaKiosicleOKCupidOreoPhiloPinterestPostmatesRed TricycleRedditRokuRooster TeethScary MommySHE MediaSnapchatTastemadeTwitterVarietyVerizon MediaViacomCBSVice Media GroupVOLCOMWarnerMediaWattpadquotI have never before seen the level of generosity talent and commitment from across our industry as I have since the onset of COVID19quot said Lisa Sherman president and CEO of the Ad Council quotBy uniting all our voices and platforms in an industrywide movement to amplify one message with one icon we will inspire nationwide behavior change that will slow this pandemic We39re all in this together as an industry as a community and as a country and we need to do everything we can to get through this crisis togetherquotThe StayHome Save Lives movement was conceived by the Ad Council leading industry associations and Google building on the AloneTogether social distancing PSA platform created by ViacomCBS Along with the new quotroofquot iconography developed by Google creative assets are available in broadcast and digital video social media print and out of home formats All assets drive audiences to wwwcoronavirusgov a centralized resource from HHS and the CDC that provides uptodate information for the American public about the COVID19 crisisquotDuring this challenging and unprecedented time it39s never been more important to listen to your local governments and StayHomequot says Danielle Tiedt Vice President of Marketing YouTube quotWe are grateful for the Ad Council39s leadership in calling the industry to action We have a special relationship with millennial and Gen Z audiences around the world and know we have a responsibility to help keep them safe and slow the spread of COVID19quotquotThere is no more important message that we can deliver but to StayHome Save Livesquot said ANA CEO Bob Liodice quotI urge all ANA members to join this effort and drive home this point to their staffs to their consumers to customers and especially to millennials Everyone needs to do their part to fight the spread of COVID19 by staying at homeamp160We39re holding hands with the Ad Council Google and all of our sister trade associations to make a difference in our nation39s fight against this pandemicquotquotWe are at a critical moment regarding the spread of COVID19 Working together with the Ad Council Google and other trade associations the industry has the power to broadly communicate and reinforce the critical message of StayHome Save Livesquot said 4A39s President and CEO Marla Kaplowitz quotAs we shared with our members Together we are louder Together we can help slow the curve Together we can clearly communicate this critical messagequotToday39s announcement is part of the Ad Council39s ongoing response to the COVID19 crisis convening the country39s largest broadcast media networks digital and technology platforms print and outdoor advertising and media companies and other industry leaders to ensure the American public is receiving crucial information during this unprecedented crisis In the first two weeks the Ad Council39s crisis response efforts received more than 32 million in donated earned and social media and the messages were seen over 1 billion timesThe Ad CouncilThe Ad Council has a long history of creating lifesaving public service communications in times of national crisis starting in the organization39s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy Its deep relationships with media outlets the creative community issue experts and government leaders make the organization uniquely poised to quickly distribute lifesaving information to millions of AmericansThe Ad Council is where creativity and causes converge The nonprofit organization brings together the most creative minds in advertising media technology and marketing to address many of the nation39s most important causes The Ad Council has created many of the most iconic campaigns in advertising history Friends Don39t Let Friends Drive Drunk Smokey Bear Love Has No LabelsThe Ad Council39s innovative social good campaigns raise awareness inspire action and save lives To learn more visitamp160AdCouncilorg follow the Ad Council39s communities onamp160Facebookamp160andamp160Twitter and view the creative onamp160YouTubeClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Ad Council and Advertising, Media and Marketing Industry Associations Join White House, HHS and CDC to Launch "#StayHome. Save Lives." Movement in Response to COVID-19 Crisis

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