Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients

8 am ET Nov 23 2020 New York and Conway Ark amp8211 Cadent the advanced TV platform company today announced an expanded partnership with Acxiom the customer intelligence company whose datadriven solutions create business growth by enabling better customer experiences allowing TV advertisers to activate against custom audience segments faster and more efficiently and get realtime precampaign insightsThrough the partnership Acxiom39s thousands of brand customers can activate data within television using the Acxiom data they39ve come to know and trust Advertisers will now be able to utilize Acxiom data across the TV universe including indexed linear addressable TV CTV and OTT directly matched to Acxiom data at industryleading scale and accuracy through Cadent39s technologyAcxiom data will be integrated with Cadent Viewer Intelligence Graph Cadent39s patented audience graph technology that resolves multiple TV devices back to a viewing household enables national TV advertisers to deduplicate and map any audience segment into the full universe of television with minimal dropoff and maximum reach This partnership enables marketers to overlay specific audience attributes from the broader marketplace create refined audience segments that can be linked directly to TV viewing and deepen overall campaign effectiveness all in a privacycompliant mannerMarketers increasingly facing difficulty finding their highvalue audiences across screens are demanding better tools to understand audience identity and activate their data quickly and intelligently across television In Cadent Platform marketers can append the Acxiom data segment of their choosing and know more about their audiences before they run campaigns applying realtime insights to inform planning or optimize performance midflightquotAcxiom is always searching for new and creative ways to connect marketers with their audiences TV as one of the most emotionally resonant and effective mediums for marketers is a natural fit for our abilities as it becomes more datadriven and embraces digital paradigmsquot said John Baudino SVP Data ampamp Identity Acxiom quotWe39re proud to partner with Cadent to better serve marketers as they seek to use data to reach the right customers through techniques such as datadriven linear televisionquotquotIt39s exciting to see the acceleration of datadriven performance and accuracy in the TV spacequot continued Conor Burgess Head of Partner Development Advanced TV Acxiom quotWe see opportunities for industry growth from more streamlined TV audience activationquotquotAs viewer behavior continues to evolve and audiences fragment it becomes more important than ever for marketers to get a complete view of their customers before and during campaign activationquot Tim Jenkins EVP Head of Audience ampamp Identity Solutions of Cadent said quotWe39re excited to announce the expansion of our partnership with Acxiom bringing our data expertise and technology together for the marketplacequotAbout CadentCadent powers the evolution of TV brand advertising We provide marketers agencies operators and media owners with datadriven solutions for buying and selling TV advertising By connecting brands with opportunities across national inventory sourcesamp8212cable broadcast and OTTamp8212our technology improves efficiencies and boosts the results of linear addressable and crossscreen campaigns For more information visit cadenttv or follow CadentTVAbout AcxiomAcxiom is a customer intelligence company providing datadriven solutions that enable the world39s best marketers to better understand their customers to create better experiences and business growth A leader in customer data management identity and theampamp ethical use of data for more than 50 years Acxiom helps thousands of clients and partners around the globe work together to create millions of better customer experiences every day Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies IPG For more information visit Acxiomcomamp160amp160amp160

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Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients

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Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients

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