AARP, Ad Council Partner to Address Unique Challenges Facing Military Veteran Caregivers

There are 48 million unpaid family caregivers in the United States, more than 6.5 million of whom are military veteran caregivers. These caregivers provide $14 billion in uncompensated care each year for their loved ones. To help military veteran caregivers get the tools and resources they need to take care of themselves and their loved ones, AARP and the Ad Council are launching the latest round of creative for their Caregiver Assistance campaign. Today they are releasing their first-ever PSAs targeting caregivers of veterans and current members of the military. (The :30 version can be viewed above. The :60 is here.)