a4 Advertising Wins the 2023 Reed Award by Campaigns & Elections in the Category Best COVID Response Campaign

Named for Campaigns ampamp Elections founder Stanley Foster Reed The Reed Awards embody excellence in political campaigning grassroots and advocacy recognizing the most exceptional work in campaigning from the preceding yearIn February 2021 the Arizona Department of Health Services approached a4 to launch a campaign that would reach a multicultural community with a vaccine disparity far below its surrounding areas Working alongside the Arizona Department of Health Services the a4 team determined a hyperlocal bilingual campaign with a digital focus was the best fit As a result the department implemented a campaign with culturally resonant messaging inclusive of generational and language differences The campaignamp8217s high engagement demonstrated the considerable need for multicultural communities to receive culturally relevant information and communications targeted to households in their spoken languageamp8220a4 Advertising was excited to have the opportunity to work on this important initiative amp8212 purposing proprietary data solutions to reach hyperlocal audiences and drive awareness around access to health services within underserved communities amp8212 and are honored to be recognized for the work we do on behalf of our customers communities and advertising partnersamp8221 said Sten McGuire Vice President of Politics ampamp Public Affairs a4 AdvertisingAbout a4 Advertisinga4 Advertising Altice Advanced Advertising ampamp Analytics is a data and advertising business that delivers multiscreen campaigns for small businesses local regional national political and multicultural advertisers and their agencies a4 Advertisingamp8217s coverage includes the Optimum markets and spans nationwide offering 50M authenticated US Household IP Addresses and 15M Households with viewership data collected across 201 DMAs With services that deliver linear OTT programmatic mobile AdMessenger and social media video and display ad solutions a4 Advertising can help businesses and brands of all sizes reach their target audience a4 Advertising also provides unique programming and inventory opportunities through owned news networks News 12 and News 12 Cheddar News and i24NEWSPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

a4 Advertising Wins the 2023 Reed Award by Campaigns & Elections in the Category Best COVID Response Campaign

Publish date

Channel

Archived in

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

a4 Advertising Wins the 2023 Reed Award by Campaigns & Elections in the Category Best COVID Response Campaign

Enjoying This Commentary? There's More to Love

TAGS:

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies