a4 Advertising Makes Case for Small Business TV Advertising

In the ever-changing media landscape, and in these most uncertain times, small businesses have had to navigate how to effectively brand and promote themselves. As Michael Bartoli, senior vice president advertising sales at a4 Advertising sums it up, "messaging is key." In that vein, a4 Advertising has focused both their deep local and regional relationships, combined with their extensive backend data reporting to offer advertisers a robust multiplatform advertising strategy.