A #ThankYou to Those Who Really Deserve It Right Now

For all the inconvenience of rewiring our work lives it39s an absolute walk in the park compared to the shift that has occurred in the lives of the men and women on the frontline of our communities amid the COVID19 pandemic Our first responders medical support personnel physicians and clinicians face a daily battle of this health crisis with selfless abandon I can39t say enough how much we all respect and appreciate these brave people and the sacrifice they are making for all of usTHANKYOU is a message on billboards around the country that calls out some of these specific sectors to simply say thank you We are hopeful that reaching these heroes with that simple message as they move around their communities helps inspire them to know that they are supremely appreciated This goes for the first responders and medical community as well as to others who are keeping us schooled teachers fed grocers and delivery services and many other things We are also aware of both the impact on local businesses still striving to serve us and the fast toggle of some large businesses to react to and produce items that are in short supply To all of them we also owe a debt of gratitude and are including them in some of this messagingBeyond that we want to share some messages of goodwill and hope to all communities across the country People are coming together in kindness and with support for one another Adversity builds better neighbors as we learn to emotionally lean on one another even as we move physically apartSo starting this week on digital billboards across the country we are sharing these messages of thanks support and help These digital platforms are located on the highways and byways of America in big cities and in local communities On routes near hospitals supermarkets and other places to help perhaps provide a bright momentHere39s a look at a sampling of some of the THANKYOU signage that39s running Hopefully those first responders and others making the commute to and from work can see one or more of theseSaying THANKYOU was clearly our priority But as we started to think about how our messaging might just do a little bit to lift the spirits of those on the frontline fighting this pandemic we couldn39t help but hope we might be able to lift the spirits of entire communities tooFinally we felt like there should be a way for local markets to specifically recognize the companies and businesses in their communities that are going above and beyond with service and compassion during these trying timesIn times of crisis sometimes it is the small efforts that collectively make a difference We wanted to use the tools we have our digital platforms that are seen by millions every hour as a canvas for expressing our gratitude and support for the people and businesses who are doing so much to help us get through this crisis It is inspiring to see our country pulling together in the face of this unforeseen challengeStay safe everyone And THANKYOU for everything you39re doing to help your communitiesDon39t stop now Read more from Outfront Media InSites on outofhome and trends and strategiesClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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A #ThankYou to Those Who Really Deserve It Right Now

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Jodi Senese

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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A #ThankYou to Those Who Really Deserve It Right Now

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Jodi Senese

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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