A Spark Foundry Manager Shares Thoughts for Gen Z Industry Newcomers

Berger is a manager on the video investment team for Aflac at Spark Foundry amp160As part of her role she works closely with the strategy team to determine the best allocation of video investment dollars based on research and past results and analyzes marketplace and business trends to ensure the buys they execute are relevant in the marketplace while meeting the clientamp8217s business needs amp160In addition Berger below left manages a buyer and an assistant on the teamKelsey Davis amp160So break down what you do right now as a manager Jocelyn Berger amp160Obviously I manage a team so I have a buyer and an assistant that I39m leading amp160For me a lot of it is really just keeping up with those trends and knowing my clientsamp8217 business needs and what they39re looking for out of their buysamp160 The results they39re looking for are really important amp160That really is kind of a big part of my day amp160And of course working with my strategy team and the client team to ensure that we39re satisfying their businessDavis amp160You39ve been in the industry for eight years so that39s eight Upfront seasons amp160Tell me about your very first Upfront experience Berger amp160Back then you went to presentations and linear TV was the main focusamp160 Now itamp8217s a piece of the puzzle amp160We heard a lot this year about how most of these broadcast companies are rolling out streaming services amp160I think that just goes to show that the content is there it39s just different how people are viewing it amp160People aren39t viewing stuff by appointment anymore they39re seeking out this content on their timeDavis amp160How are you swayed or influenced by the information that you get from the Upfronts amp160How does that change the way that you approach clients Berger amp160It definitely helps if you think outside the box a little like I mentioned before This day and age linear is really only a piece of the puzzle and obviously there39s a ton of fragmentation going on in the marketplace right now amp160After seeing all these presentations it allows us to kind of take a step back and look at how we can best deliver results for our clients by strategically allocating our dollars differentlyDavis amp160Do you feel you could have certain prejudices or biases towards the way in which you sell to your clients based on how you personally consume contentBerger amp160Yes sometimes amp160But I also try to take a step back and think in the minds of my clients and who they39re trying to target and what they think works for them amp160I try to keep my own biases out of it and at the same time try to think as a consumer amp160I39m trying to see it from both angles because obviously as a consumer people are digesting content very differently now amp160In order to hit those audiences you need to be placing ads where they39re watching and landing amp160This is the way in which I as an individual consume and choose to engage with content or with different platforms while still also understanding how important it is to grasp that all these different types of consumers exist amp160There has to be diversity in the way in which we targetDavis amp160Whatamp8217s your advice to upcoming Generation Z consumers who are looking to transition into a media executive space Berger amp160I would definitely say it39s hard work amp160You need to constantly keep up with what39s going on in the marketplace because things are changing very fast otherwise you39ll fall behind amp160Who knows what new offerings are going to be out there this time next year amp160I try to think five years from now think about what39s going to be out there amp160I would also say don39t give up amp160When I started out I had a hard time picking up what exactly this industry is and what it means and how to provide the best value for my clients amp160Just be patient and keep working hard amp160Donamp8217t expect to know it all when you first start as you39re going to be learning throughout your entire careerYou can listen to the interview in full hereClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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A Spark Foundry Manager Shares Thoughts for Gen Z Industry Newcomers

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Kelsey Davis

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A Spark Foundry Manager Shares Thoughts for Gen Z Industry Newcomers

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Kelsey Davis

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