Historically, men have comprised the majority of frequent podcast listeners. But in 2018, Edison Research data shows female listeners are closing the gap. Women are also filling more and more of the senior roles in producing and marketing those podcasts. In a "virtual roundtable" with female executives at some of the top podcasting companies, we asked about their personal experiences as well as their professional opinions on the business of this world of on-demand audio. In Part One, they described why podcasting offers women fresh opportunities for advancement and creativity. Here, they prognosticate about the future of this industry sector and how to navigate towards success. They agreed that regardless of the podcast focus or the gender of the individuals behind a program, the business imperatives remain the same: Present an original point of view, create good content with strong production values and support it with top-notch marketing.
Virtual Roundtable, Part 2: How to Prosper in the Podcasting Industry
