Upfront News and Views: Crown Media Goes into Celebrations Mode

Venueamp160 Rainbow Room on the 65th Floor of 30 Rockefeller Plazaamp160 By far one of the classiest locations in New York or any city to stage an eventamp160 Actually two rooms were set aside for Crown Media39s showcaseamp160 The multilevel main space with purplelighted ceiling sparkling drapes on the windows and the famed rotating dance floor in the middle and the Gallery Room next door for pre and postdinner receptionsamp160 quotGood to be here not dressed as a reindeerquot remarked Ed Georger Executive Vice President Advertising Sales and Digital Media referring to his participation in a photo taken last year midsnowstormamp160Presentationamp160 As other networks see their ratings drop and alter their programming focus to bounce back Crown Media39s trio of linear services Hallmark Channel Hallmark Movies ampamp Mysteries and Hallmark Drama continue to flourish with family appropriate lineups quotPeople want a comprehensive viewing experiencequot Georger declaredamp160 quotThat39s why our brand identity is stronger than everquotamp160 Plus because of the assortment of content largely original movies amp160geared to special occasions from Christmas to weddings viewers are coming to Hallmark Channel in record numbers yearround added Crown Media Chief Executiveamp160Bill Abbottamp160 As a result Hallmark39s new motto taking a cue from ESPN is quotthe worldwide leader in celebrationsquotamp160 Two wellproduced videos supplemented this talking point while stressing brand safetyamp160 One featured scenes around the country the other spotlighted coverage of Crown Media39s channels on other TV networksNewsamp160 Countdown to Christmas Hallmark39s annual marathon of yuletidethemed movies and specials will turn 10 years old this Decemberamp160 A record number of original movies will premiere and together with Hallmark Movies ampamp Mysteries more than 4400 hours of firstrun programming will play that monthamp160amp160Christmas Where You Are adapted from a popular song running on Hallmark39s Sirius XM Radio channel will be among the new movies to debutamp160 Hallmark Movies ampamp Mysteries will have launched five new multimovie elements of its quotmystery wheelquot format by the end of the year including Chronicle Mysteries with Allison Sweeneyamp160pictured below and PicturePerfect Mysteries with Alexa and Carlos PenaVegaamp160 Separately Hallmark Drama now available in 20 million households will enter the firstrun series world this fall with a pair of unscripted miniseries Project Christmas Joy Alabama town residents generate a holiday gathering and Christmas Cookie Countdown baking competition with Hallmark Channel talent as judgesHostsamp160 Abbott and Georger came off smooth and on point accompanied by testimonials from Sweeney the PenaVegas and other oncamera personalitiesamp160 Best testimonial award goes to The Good Witch costaramp160James Denton pictured at center and on screens who was in the ad sales business before the acting bug hit bigamp160 quotI loved the business but couldn39t take the pressurequot he acknowledgedamp160 quotNow I39m much happier and asking agencies for money againquotStar Timeamp160 Return performance engagement for John Ondrasik akaamp160Five for Fighting whose original songs were a highlight ofamp160Crown Media39s 2016 Upfront eventamp160 Ondrasik39s foursong set to solo piano was inventive and inspiring with his 17yearold daughter Olivia at his side for quotI Just Love Youquotamp160 Great storytelling between the songsamp160 Also in the spotlight all night long dogs up for adoption at North Shore Animal Leagueamp160 They loved mingling with attendees and celebrities alikeData Insightamp160 For the third year in a row Hallmark Channel was the No 1 network during OctoberDecember among women 1849 and 2554amp160 And for 2018 Countdown to Christmas outrated the broadcast networks for nine weeks in a rowInnovative Opportunityamp160 Sponsorship and community outreach initiatives with Adoption Ever After Hallmark Channel39s ongoing campaign to find new homes for pets involving segments on Home ampamp Family and various specials Kitten Bowl Cat Bowl Hero Dog Rescue etcamp160 Nearly 1000 animals have new owners through Home segments aloneamp160amp160The newest promotional avenue is quotBubbly Seshquot a podcast devoted to Crown Media content based on a format hosted by Jacklyn Collier and Shawlini ManjunathHolbrook known to their fans as quotJacksquot and quotShawlquotamp160 With over 150 podcasts to their credit this Millennial duo is a hootCuisineamp160 Outstanding appetizer and dinner selectionsamp160 Best eats roasted black cod over sticky rice cakes and miso glaze truffle grilled cheese bites and chicken croquetterice ballsamp160 Worst eats Not a oneamp160 Everything was outstandingamp160Next upamp160 AE NetworksPhoto credit EB MossClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Upfront News and Views: Crown Media Goes into Celebrations Mode

Author

Publish date

Channel

Archived in

Simon Applebaum

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Upfront News and Views: Crown Media Goes into Celebrations Mode

Enjoying This Commentary? There's More to Love

Simon Applebaum

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies