Sinclair's Jon Spaet on Being "Wired Differently" and Offering "Ecosystem Insurance"

I'm at the midtown Manhattan offices of Sinclair Media Networks, a division of Sinclair Broadcast Group, for an Upfront Week talk with Jon Spaet, Vice President, Network Sales and Development, about the national sales operation he leads for one of the country's largest station groups.  Spaet's team, all of whom are experienced national television sellers, represent Sinclair's full footprint -- 191 stations affiliated with every major broadcast network.  The inventory may be across many stations, but he emphasizes that what his team is selling is the equivalent of a true national network, not an unwired network, as buyers sometimes assume.