NewFront News and Views: Verizon Media Scores With 5G and "5B"

Venueamp160 300 Vesey St a new building located in Battery Park City near the Hudson River amp160Three floors up the space was gigantic dressed in black with a bar in back for pre and postshow networking and appetizer noshing amp160There were logos and pictures of Verizonamp8217s content brands from HuffPost to Yahoo Sports and TechCrunch flashed on the big screen in front an impressive look in every way and a perfect setting for concerts or keynote speechesPresentation amp160As other NewFront players showcased new or expanded distribution of their programs through smart TV sets and TVconnected devices Verizon Media management declared that mobile remains their key avenue to reach consumers with shortform nonfiction video amp160amp8220We provide engaging experiences for our consumersamp8221 said Chief Executive Officer K Guru Gowrappan amp160amp8220All in an environment built for fast surfingamp8221 amp160With a 5G production facility operational in Los Angeles Gowrappan and his management colleagues promised attendees more unique content will be available for advertiser participation in the months ahead In quick fashion brand after brand offered sneak peeks at their new seriesamp160News amp160Yahoo Play a mobileonly collection of new games minigames and quiz shows aimed at adults 1824 will debut later this year amp160One series will be hosted by an animated animal character in realtime from Los Angeles using advanced motioncapture techniques incorporating 5G amp160Up to 20 series and apps will premiere during 2019 with ten more programs in development amp160HuffPostamp8217s upcoming content includes a series of reports on Miamiamp8217s coastline crisis due to beach erosionamp160 A fantasy football app will be incorporated into Yahoo Sportsamp8217 coverage of National Football League games this fallamp160Host amp160Gowrappan kept an insightful yet engaging tone throughout his commentary amp160Near the end Verizon Chief Executive Officer Hans Vestberg invited the crowd to take away one message amp8220If youamp8217re not excited about anything else you should be excited about 5G amp160Whatamp8217s important for us is the innovation and trends amp160We need to manage our society and our role in itamp8221Star Time amp160Secondyear New York Jets quarterbackamp160Sam Darnold coannounced the fantasy football app amp160At one point he invited Gowrappan to catch a pass amp160No go but give Darnold credit amp160for trying amp160In one of the more moving touchpoints of any 2019 NewFront Academy Awardwinning actress Julianne Moore introduced 5B a documentary about the first hospital ward set up to care for AIDS and HIV patients then had four of the ward employees profiled in the film out this summer come on stage to a standing ovationamp160 Moore is pictured at top with Vestberg left and GowrappanData Insightsamp160 More than 100 million people per week read and trust Yahoo News while 117 million catch HuffPost content each week amp160Overall more than one billion customers spend time with various Verizon Media offerings each monthamp160Innovative Opportunities amp160Multibrand sponsorships including community outreach and social media campaigns associated with 5B and other longform content projects aheadamp160Cuisineamp160 Offthechart range of appetizersamp160 Best eats sliced tuna on a bed of rice broccoli tempura on minibuns buffalo chicken bites with a cucumber slice placed in the middle and diced spaghetti with a small meatball on topamp160 No bad eats on the premisesKey Takeaway amp160If 5G can ignite some new directions in mobile video such as live motioncapture toons consider whatamp8217s possible for TV content and TV app creators amp160For now mobile remains Verizon Mediaamp8217s lead platform for original content delivery with smart TV setdevice distribution supplementalClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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NewFront News and Views: Verizon Media Scores With 5G and "5B"

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Simon Applebaum

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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NewFront News and Views: Verizon Media Scores With 5G and "5B"

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Simon Applebaum

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