As the new normal of self-quarantine and physical distancing sets in amidst the Coronavirus pandemic, an emerging winner in this current societal upheaval is a new digital platform that has waited to become destination viewing. While a variety of original content has been available on hosting platforms like Facebook Live and YouTube, linear channels have managed to stay at the forefront of consumers’ minds when it comes to programming, leaving the production, distribution and discovery of inventive television content to clever cord-cutters and cord-nevers. But now, with the major television networks facing prolonged production shutdowns by studios and people of all ages seeking suggestions for binge-worthy content, celebrities are ushering in a new form of entertainment programming via multiple social media platforms, especially Instagram. This is more than just the usual preening from shiny faced "influencers" and YouTubers. Remember Pirate Radio? This is Guerrilla TV.
Miley Cyrus, Keith Urban, John Legend and the Rise of Guerrilla TV
