The 2022/23 Upfront turned in single to low double-digit increases over last year, while overall ad budgets remained flat or slightly elevated. That's the primary finding of The Myers Report's recent study of Upfront inflation rates gathered from surveys sent to senior national agency video decision makers at some of the largest media buying organizations including Canvas, Dentsu, Havas, Horizon, Magna Global, Omnicom, Publicis and Stagwell.
2022/23 Upfront Turns in Moderate Inflation Growth as Ad Budgets Flatline
