2025 Trends Defining the Next Era of Impact: Transforming Advertising Through Innovation and Accountability
We are entering a new era in 2025. With consumer attention increasingly scattered across platforms, advertising is at a crossroads and in need of simplification, innovation, and accountability across the video marketplace. The trends that have begun to reshape the landscape will amplify this year and shape the future of the multi-billion-dollar creative economy.
Setting Sail with Filson: A Bold New Campaign on the Washington State Ferries designed by our In-House Creative Team
At Ballyhoo Media, we believe in creating impactful campaigns that tell stories, and our latest collaboration with Filson does just that. Known for their rugged, high-quality gear and deep-rooted heritage in the Pacific Northwest, Filson is a brand that embodies adventure, durability, and authenticity. We’re proud to bring these values to life through a visually stunning campaign on the iconic Washington State Ferries, reaching thousands of daily commuters and tourists.
New Campaign Encourages Hispanic Parents to Store Their Firearms Safely
Brady, Casanova//McCann, and the Ad Council partner for the first national Spanish language public education campaign on safe firearm storage, aimed at reaching Hispanic gun owners, which are among the fastest-growing demographic groups purchasing firearms
America Loves Creators. How Should Brands Ride the Wave of the Creator Economy?
"How Cannes Lions 2024 became the Festival of Creators." That was the headline of an article by Digiday, which explained, "The power of the creator economy and its hold on the advertising industry [was] on full display at the Cannes Lions International Festival of Creativity this year."
Advertising: Who Cares? Redressing the Balance
Since Nick Manning and I started what has become the Who Cares? movement we have been asked by various people what our motivation is, and why such a thing is necessary.
Future-Proofing the Role of the CMO: Owning the Seat at the Growth Table
The role of the Chief Marketing Officer (CMO) has evolved dramatically from a functional mandate to a business growth mandate. This shift necessitates a future-proofing of the CMO role to ensure continued relevance and impact in driving business growth. The key themes that emerge in this evolution are Centricity, Fluency, Defiance, and Agility. Let’s delve into these themes, supported by insights from industry leaders who presented last night at the 2024 American Marketing Association (AMA) Hall of Fame Awards.
Advertising: Who Cares? "Let's Start...
… at the very beginning. A very good place to start”. [Oscar Hammerstein and Richard Rodgers]
Original Digital Presents: Tamara Alesi, CEO, Mediaplus Group (VIDEO)
In this edition, check out a great conversation with Tamara as we talk about agency life, client management and how to push for innovation.
Original Digital Presents: Omar Tawakol, CEO, Rembrand (Video)
Omar Tawakol is a successful leader in the advertising and marketing technology industry with former roles as CEO and founder of BlueKai and the Oracle Data Cloud. He is CEO and co-founder of Rembrand, and also my boss, and he talks about how AI can create an entirely new way of reaching an audience in a manner that can't be skipped, but is appreciated by the audience.
Relationships, Dear Boy...
Harold Macmillan, UK Prime Minister in the 1960s was once asked by a journalist what was the most difficult thing about being Prime Minister. His reply: “Events dear boy, events.” It may be unfashionable to say so but the most difficult thing about being a media agency in the 2020s is not systems, algorithms or even blog posts from smarty-arsed consultants but relationships with clients.
C2HR Surveys Reveal the Hottest Jobs that Command Higher Pay; Watch the Free Webinar on March 14
The Content & Connectivity Human Resources Association (C2HR) and MFM have a significant amount of crossover in their respective missions: C2HR is dedicated to HR professionals in the technology and media and entertainment industry, which also relates closely to MFM’s mission to serve finance and related practice professionals in media and entertainment. It’s no surprise the two organizations discovered one another and now have a close working relationship.
4A's Advancing Talent Virtual Conference and In-Person Networking Event to Address Agency Talent Challenges
On March 28, the 4A's Advancing Talent virtual conference will focus on critical topics impacting today’s agency workforce ranging from return-to-office policies, neurodiversity and accessibility, mental health, AI implications, DEIB initiatives, leadership strategies and nurturing multigenerational teams. The event is designed for anyone who makes talent decisions, be it recruiters, talent specialists, HR leaders, DEIB officers or agency leaders. The virtual conference will be preceded by an exclusive networking and cocktail reception at the 4A’s office in New York City on March 27 at 6 pm ET. Attending the conference as a team is recommended to enhance collaboration, learning and knowledge sharing, facilitating sound talent decisions.
The 75th Annual Emmy Awards: 10 Highlights from TV’s Biggest Night!
The 75th Annual Emmy Awards celebrated TV’s best, both past and present. Featuring multiple wins for frontrunners The Bear, Beef, and Succession, and tributes to classic TV favorites like Cheers, All in the Family and Martin, the award show celebrated its milestone with standing Os, mini cast reunions, and a new member of the EGOT club. Hosted by Anthony Anderson, the ceremony (originally set to air in September, but delayed due to the writers and actors strikes) hit a nostalgic and celebratory tone from its very first presentation straight on through to its sealed-with-a-kiss final awards. Here are ten highlights from TV’s biggest night:
The Ad Council’s 69th Annual Public Service Award Dinner Celebrates Extraordinary Progress of Social Impact Efforts and Inspires the Media and Marketing Industries to Come Together for Tomorrow
Honoring JPMorgan Chase’s Chairman and CEO Jamie Dimon and hosted by actress and comedian Cecily Strong, the event raised a record-breaking $8.2 million for the nonprofit’s national social impact campaigns
Aryel Unveils Ads Manager: an AR Solution for the Next Frontier in Display Advertising
Aryel launches its cutting-edge Ads Manager to transform the way brands communicate via Display Advertising
New Campaign from The Ad Council and Alzheimer’s Association Encourages Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer’s Disease
New PSAs from Ad Council, Alzheimer’s Association, and Lopez Negrete Communications highlight the early warning signs of Alzheimer’s that can be mistaken for normal aging
The Ad Council Launches Creators for Good Ambassador Program
The Ad Council, the non-profit organization behind national social impact campaigns, in partnership with global creator commerce agency Whalar, has announced the Creators for Good Ambassador Program as part of its premier in-house talent engagement division, Creators for Good. The Creators for Good Ambassador Program is comprised of a selection of trusted influencers who have deep passions for social issues related to areas of focus for the Ad Council including mental health awareness, gun violence prevention, substance use disorders and racial justice.
New "Dadication" Ads Aim to Inspire Responsible Fatherhood
A new series of public service announcements (PSAs) in English and Spanish were reated for this Father’s Day to highlight fatherhood involvement. The PSAs were developed by the Administration for Children and Families (ACF) at the U.S. Department of Health and Human Services in partnership with the Ad Council and the National Responsible Fatherhood Clearinghouse (NRFC).
Five Telltale Signs a Brand Lacks Emotional Intelligence … and Why Consumers Care
A 2023 Emotional Intelligence Market study citing "heavy growth" of $49.93 billion USD by 2027 exemplifies the extent to which mastering "EQ" versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife with substitutable solutions. Whether the B2B or B2C sector, more often than not today’s consumers have alternate options -- and they know it.
Substance Use Disorders: Ad Council Research Institute Outlines How Best to Support those Open to Treatment
In the midst of a growing national crisis of drug overdose deaths, the Ad Council Research Institute (ACRI) announces today its findings of a mixed-method research study identifying how to reach, encourage and support individuals open to treatment for substance use disorders (SUDs). The report hones in on the audiences most impacted by or at risk for substance use disorders, identifies those open to seeking treatment, deciphers barriers and motivators to seeking treatment and informs message development to help individuals explore resources and recovery. Results shine a light on opportunities to reach and influence those who are open to treatment, regardless of whether an individual has or is at risk of a substance use disorder, and serve as the cornerstone for a new campaign from the Ad Council launching later this year.
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