Relevance Reloaded: The New Contextual Era of CTV
As we already know, the streaming video landscape is undergoing a revolutionary transformation, one that promises to redefine how viewers interact with ads and how brands connect with their audiences. And as we witness the convergence of content and commerce, it’s becoming increasingly clear that contextual relevance isn’t just a feature -- it’s the very future of connected TV advertising.
Score Big and Save $7 Million on Super Bowl Ad
The Super Bowl is the pinnacle of advertising events, where companies invest millions in 30-second spots to capture the largest audience possible, aiming for a massive boost in brand visibility and sales.
Going For the Gold: Equating The Video Ad Value
As marketers finalize their advertising budgets for 2025, one topic remains top of mind: How best to integrate linear and connected television to optimize ROI.
The Olympics Show that Sports Rights Are Worth It
The 2024 Summer Olympic Games in Paris marked a resurgence in “primetime” viewership, with an average of 30.7 million people tuning in across all NBC Platforms (more about why primetime is in quotes a bit later). Nearly twice the viewership average of the 2021 Summer Games in Tokyo (sure, no fans due to COVID-19 restrictions didn’t help), you’d still need to go back to 2012 in London to find an Olympics, Summer or Winter, that was higher rated. Global pandemics aside, there are two key factors influencing this trend reversal, as well as some of the possible reasons NBCU locked in the rights to cover it for years to come.
Debunking Myths: Navigating the Complexities of Streaming Viewership in the Ad Industry
In today’s ever-evolving media landscape, some prevailing beliefs about consumption habits have led to a myriad of misconceptions within the ad industry, including the idea that consumers are maxed out on streaming. However, an exploration of five common myths about streaming viewership reveals a starkly different reality -- one that offers valuable insights for advertisers looking to effectively engage with viewers amidst the changing dynamics of traditional and streaming platforms as we close out the year.
Putting the Viewer First: A Look at FreeWheel's Viewer Experience Lab
The secret to compelling advertising is an ongoing project but, thanks to advanced research techniques, it is possible to more fully understand which ad experiences best engage viewers. FreeWheel has developed such a technique in partnership with MediaScience, in order to develop custom research studies to glean insights to improve the quality of ad experiences through FreeWheel's Viewer Experience Lab.
Go for the Gold with Cable and Live Sports Streaming During the 2024 Olympics
As the world eagerly anticipates the 2024 Summer Olympics in Paris this July, businesses have a unique and exciting opportunity to elevate their brand and connect with millions of engaged viewers during this iconic event, which only comes once every four years.
Amplifying Political Campaign Success: The Impact of Multiscreen Goes Beyond Reach
Today's evolving TV-viewing habits have necessitated the convergence of streaming and linear tactics for political advertisers to get the right message in front of the right voters.
Top Four Challenges Facing Advertisers Amidst the Rise of Ad-Supported Streaming
The world of streaming is increasingly competitive, with more (and bigger) players than at any point in its history.
Revealing Video Marketplace Trends in FreeWheel's 1H23 Report
For the past thirteen years, FreeWheel's Video Marketplace Report has provided the advertising industry with core assessments of an ever-evolving national and global digital video marketplace. Released twice a year, the report includes an analysis of the advertising marketplace, current audience usage habits, and an assessment of the programmatic marketplace.
Megan Thee Stallion Says “Check In On Your Friends” in New PSA with Seize the Awkward
Seize the Awkward, a national campaign that inspires and prepares young adults (ages 16-24) to talk about mental health with their friends, spotlights three-time Grammy-winning superstar, entrepreneur and philanthropist Megan Thee Stallion in a new public service advertisement (PSA), “Check In On Your Friends,” which launched today.
The Intersection of Viewing, Buying and Selling with the Comcast Advertising Report
The media landscape is not unlike a big jigsaw puzzle, where disparate data needs to be interlocked and then interpreted in order to see the full picture of behaviors and results. Comcast Advertising recently released its second annual Comcast Advertising Report, which provides an understanding of the dynamics of the TV advertising industry from the perspective of viewers, buyers and sellers "Insights like viewership and exposure data are what fuel campaign success, and we're in a position to distill and distribute actionable insights for modern marketers to help them become savvier," noted Travis Flood, Executive Director of Insights for Comcast Advertising.
FreeWheel's Cannes Lions 2023 Message: Refresh the Viewer Experience
As Cannes Lions unfolds June 19-23, FreeWheel, a Comcast-owned global technology platform for the TV advertising industry, will use the event to unify the advertisers and content makers in attendance by upgrading how people experience watching television.
YouTube's 2023 Brandcast: Influencers, Interactivity and "NFL Sunday Ticket"
Less than three weeks after launching NewFronts Week 2023, YouTube brought Upfront Week 2023 to its finish line May 17 with its 12th annual Brandcast. Once again, the Google/Alphabet content-pumping subsidiary attracted a few thousand people to a popular New York City event locale -- David Geffen Hall at Lincoln Center this time around -- for its grand mix of memorable entertainment, creator/advertiser testimonials and unexpected moments.
Josef Newgarden Takes Viewers Behind the Scenes of IndyCar in "100 Days to Indy"
The CW is raising the checkered flag, and looking behind it, with a new six-part docuseries 100 Days to Indy. The series provides viewers with insights into the world of IndyCar leading up to its Super Bowl, the Indianapolis 500. Its "fly-on-the-wall" approach is a fascinating look as to how the drivers prepare for the big race, and doesn’t shy from exploring all facets of preparation, including the setbacks and the victories, along with a glimpse into their personal lives. Team Penske driving champ Josef Newgarden (pictured above and below) is one of the drivers highlighted, and he couldn’t be happier to take fans of the popular sport behind the scenes and behind the wheel. "There's definitely been a surge in motorsport interest in this country," he shared during an exclusive chat with MediaVillage. "I’ve been driving IndyCar for the last 11 years, so it's been my life and my profession.
Is Connected TV a "Must Buy" For Pharma Marketers, or Merely Incremental?
Ask your average television viewer to explain the difference between linear and connected television, and they will be hard-pressed to respond. However, that is not the case for those in the business of buying and selling advertising, where connected television (CTV) continues to be considered incremental reach to the overall television advertising buy. This is certainly true for pharma advertisers; linear television has been the backbone of their media plans for decades.
NY Interconnect: Linear + Streaming Dramatically Builds Tune-In Audience Results
Getting viewers to discover a particular program is arguably one of the biggest challenges for marketers in today's highly fragmented media landscape. And breaking through the noise to reach the right people at the right time requires more than a great message. Data and the platforms that marketers choose are key. But not all data is created equally and not all platforms are where to find particular target audiences.
US Networks Group at Warner Bros. Discovery Closes Out 2022 with Six of the Top Ten Networks and 17 of Top Freshman Series in Prime
The close to 30 networks that comprise the US Networks Group at Warner Bros. Discovery, including TBS, TNT, TLC, Discovery, HGTV, Food Network, Investigation Discovery, Cartoon Network/Adult Swim, OWN and others, delivered more than 138 million total viewers on average per month in 2022, with six of them ranking among the top ten cable networks for the year. Together, the networks in the group accounted for nearly 31% of all P25-54/P18-49 primetime cable viewing and outperformed competitors with 17 of the top 30 top-rated unscripted freshman series in primetime, including I Am Shauna Rae (TLC), Fixer to Fabulous: Welcome Inn (HGTV), Hoffman Family Gold (Discovery), Ugliest House in America (HGTV), 1000-lb Best Friends (TLC) and Beat Bobby Flay Holiday Throwdown (Food Network).
UPtv's "Most Uplifting Christmas" Delivers Holiday Surprises
Sleighbells are ringing at UPtv, which is promising fans its "Most Uplifting Christmas Ever" with more than 600 hours of original themed programming, including movies, a special concert performance, and a new season of a fan-favorite unscripted series. For further merriment, UPtv is sprinkling in prize giveaways and interactive digital experiences.
DeepIntent: Tapping Into the Widening Pool of Measurement Options for Greater Ad Impact
As viewers consume content across an increasingly varied set of platforms, the issue of metrics and measurement looms large for multi-screen TV buyers. The old timey use of gross ratings points (GRPs) is no longer accurate or comparable across platforms. As a result, some opportunities are getting missed and miscalculated along the way.
