HISTORY’s Moment in Media: The Rise and Fall of The Daily, the First iPad Newspaper
Standing onstage at the Guggenheim Museum in New York City and accompanied by top Apple exec Eddy Cue -- Steve Jobs had promised to be there, but he’d recently taken medical leave from the company -- Rupert Murdoch unveiled what he called the future of the news business. “New times demand new journalism,” he announced.
Should Salespeople Support Collections? Why Sales and Finance Should Partner on Payments
It’s a complicated question, but perhaps there’s a simple way to come to the answer. Ultimately, sales and finance have the same goal -- to get paid on time and in full. However, the path toward revenue realization can have many obstacles. As Marketron works with sales and finance professionals, we’ve been championing their partnership in many areas of finance, as discussed in our recent webinar with Media Financial Management Association.
Persistent Cybersecurity Threats Require a New Look at Protective Strategies
Cybersecurity remains a critical concern for middle market businesses. According to RSM data, reported breaches over a recent one-year period matched a high seen only once before in nine years of data collection by the firm. The threat environment is more challenging now as generative AI and other new technologies increase risk, placing an enterprise emphasis on well-maintained protective strategies.
Bankruptcy Filings Continue to Rise. Leverage These Strategies to Minimize Exposure and Maximize Recoveries (VIDEO)
In this must-see episode of "Credit Where Due," Robin Szabo and Sandi Henderson of Szabo Associates offer strategies for creditors to mitigate potential damages in the face of increasing bankruptcies in the healthcare, industrial, financial, technology, and energy sectors. Szabo emphasizes the importance of monitoring customer payment habits, setting credit limits, and staying informed about customer industries, while also stressing the need to focus on high-revenue customers and promptly investigate any changes in payment habits.
How the Freelance Isn’t Free Act is Reshaping Freelancer Rights in New York
The Freelance Isn’t Free Act is a significant piece of legislation in the state of New York that was signed into law in November 2023 and will go into effect on August 28, 2024. This legislation serves as a beacon of rights and protections for freelancers and clarity for companies around engaging with freelance talent in a way that is equally beneficial to both parties.
Google, Apple, Meta, Microsoft/Open AI, - The Four Companies that are Taking and Devaluing the Content Publishers Create that Power the Open Internet
In the digital age, the Open Internet thrives on content created by publishers. However, four tech giants - Google, Apple, Meta, Microsoft/Open AI - are posing a significant challenge to these content creators. These companies are leveraging their platforms to capture the value generated by publishers' content, undermining the Open Internet's diversity and sustainability via their self-serving Generative AI and privacy agendas.
Fifteen Guidelines for the Use of Principal Media
Principal media is on the rise. Changes in agency compensation models from marketers as well as pressure from marketers to extend payment terms and "drive media costs down" have led agencies and holding companies to accelerate the use of principal media. Increasingly, advertising agencies are now acting as principals rather than agents. That means they acquire media -- therefore becoming the owner, or "principal," of that media -- and resell the media to their clients. According to a member of the ANA board of directors, "While principal media can indeed provide the benefit of cost savings, marketers need to go into such deals with their eyes wide open."
Kim Schwendeman Explains Surcharging and Its Pros and Cons (VIDEO)
Should media companies surcharge advertisers when accepting electronic payments? It's a question on the minds of many financial professionals. Compliance, legal, and other implications influence it. Since it's a hot topic, it's on the agenda for this year's MFM Annual Conference.
"Primetime is Personal" and Other Findings from Involved Media's Streaming Study
Trying to get your finger on the pulse of video, much less to define it, is an ongoing exercise. Enter Involved Media, a global full-service indie media agency, and their Connected Audience Spring 2024 Report: CTV. The study, fielded earlier this year, examines the state of streaming. Tess Erickson, Director, Strategy and Research with Involved Media, explained that this study, the first for the agency, is slated to become a regular series across an expanded geography. "We determined that we needed to have our own proprietary, consistent wave over wave study, that we can design and analyze in-house and to get a better sense of exactly the questions we want to ask," she noted.
Chewing on Cookies: Part 2
For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place.
Revolutionizing Cash Flow Management in B2B Payments with AI and ML
For years now, revolutionary advancements in technology have been transforming the way businesses operate, and the finance industry is no exception. Among these groundbreaking innovations, artificial intelligence (AI) and machine learning (ML) are redefining cash flow management in B2B transactions.
The Age of De-Bossification
In many industries particularly “White-collar” ones the era of “bosses” is in decline.
Powerful Methods for Tracking the Effectiveness of Direct Mail
Direct mail campaigns have long been a staple in the marketing arsenal of businesses looking to connect with their target audience in an authentic and meaningful way. Royal Mail Marketreach research shows that direct mail is the communication channel with the highest engagement rate, a whopping 95%.
Advertising: Who Cares?
The craft of advertising faces a crisis. And without the craft the business per se is in trouble, adrift in a sea of creative and media sameness without verifiable, solid data to cling on to.
Six Insights to Help Ensure Creators Can Boost Advertising Effectiveness
Late last year, influencer Cécilia Jourdan, of Hello French NYC pulled off a seriously impressive coup when she was joined by the suave President of France, Emmanuel Macron, in a 2-minute video post on her Instagram feed as well as on TikTok. Yes, a New York creator, whom many of us have likely never heard of, was able to persuade one of the most powerful leaders in the World to join her on her social feed. This type of global pulling power by a social creator is arguably one of the reasons why creators can sometimes outshine more conventional advertising solutions.
C2HR Surveys Reveal the Hottest Jobs that Command Higher Pay; Watch the Free Webinar on March 14
The Content & Connectivity Human Resources Association (C2HR) and MFM have a significant amount of crossover in their respective missions: C2HR is dedicated to HR professionals in the technology and media and entertainment industry, which also relates closely to MFM’s mission to serve finance and related practice professionals in media and entertainment. It’s no surprise the two organizations discovered one another and now have a close working relationship.
Winning the Accounts Receivable Collection Race (Video)
As 2024 unfolds, the economy is showing signs of brightening, with interest rates coming down, the housing market rebounding and other sectors getting back on track. But credit and collections continue to face uncertainties brought about by business consolidation and other factors. Whether you are brand new to credit and collections or have been in the business for some time and could use some great tips for more successful outcomes, you've come to the right place.
The FCC Faces a Busy Regulatory Agenda for 2024, Addressing Old Policies and New Proposals
For broadcasters, cable television operators, and direct broadcast satellite (DBS) providers, the Federal Communications Commission’s recent regulatory agenda features a mix of old policies and new initiatives.
