Relevance Reloaded: The New Contextual Era of CTV
As we already know, the streaming video landscape is undergoing a revolutionary transformation, one that promises to redefine how viewers interact with ads and how brands connect with their audiences. And as we witness the convergence of content and commerce, it’s becoming increasingly clear that contextual relevance isn’t just a feature -- it’s the very future of connected TV advertising.
The Future of Kids’ Media: AI-Powered Personalization
In 2024, children aged 5-12 spent an average of 4.5 hours daily consuming digital media, with 68% of parents concerned about content appropriateness (Source: Ofcom, 2024).
Personal Branding: An Executive’s Most Powerful Asset
Personal branding stands as one of the most significant factors in executive success today. While companies invest millions in corporate branding, many overlook the immense value of their leadership's personal brands. Research shows that 82% of consumers trust a company more when its executives maintain an active social media presence. This trust translates directly into business results - from attracting top talent to closing major deals. The data makes it clear: executive personal branding isn't just about individual reputation anymore - it's a critical business driver that impacts the entire organization.
Vision 2050: Future of Legacy Television Media Companies
Pre-order Jack Myers new book The Tao of Leadership: Harmonizing Technological Innovation and Human Creativity in the AI Era, focused on a Blueprint for Leadership 2025-2050, at www.taoleadership.ai.
The Growing Power of Podcasts: An Insightful Analysis by Joe Uva at AIMM
In recent years, the podcast industry has grown exponentially, evolving from what was once considered a niche market into a significant media powerhouse. Joe Uva, Chairman of Total Market Podcast, LLC and reVolver Podcasts, sees the podcasting world not as small or niche but as an industry with remarkable scale. In his recent presentation at the AIMM Member Forum at NBCU in Los Angeles on the size and value of the podcast medium for advertisers, Uva highlighted several critical aspects that underscore the importance of this rapidly expanding space -- especially for multicultural audiences.
Debunking Myths: Navigating the Complexities of Streaming Viewership in the Ad Industry
In today’s ever-evolving media landscape, some prevailing beliefs about consumption habits have led to a myriad of misconceptions within the ad industry, including the idea that consumers are maxed out on streaming. However, an exploration of five common myths about streaming viewership reveals a starkly different reality -- one that offers valuable insights for advertisers looking to effectively engage with viewers amidst the changing dynamics of traditional and streaming platforms as we close out the year.
A Candid Conversation with Doug Herzog on the Future of Television (VIDEO)
As the television landscape undergoes a seismic shift with the rise of streaming platforms, cord-cutting, and evolving audience preferences, one figure stands at the crossroads of its rich past and uncertain future: Doug Herzog. In the latest installment of Jack Myers Legends & Leadership series, Herzog - former president of MTV Networks and the executive responsible for launching the careers of Jon Stewart, Stephen Colbert, and many more -- shares his candid thoughts on the future of broadcast and cable television. This conversation promises to be a must-watch for anyone invested in the future of media, from executives to creatives and curious viewers alike.
Reaching the Next Generation: A+E’s Strategy for Engaging Millennials and Gen Z
In today's ever-evolving media industry, connecting with Millennials and Gen Z isn't just important -- it's essential. These two generations are not only massive consumers but also powerful influencers who shape trends and set the tone for what’s next. For media buyers, planners, and marketers, the challenge is to reach these audiences in a way that feels genuine and relevant. At A+E, we have always been ahead of the trends, and among earliest adopters of a “Content Everywhere” approach, using innovative strategies to capture the attention of these vital audiences. As the landscape continues to evolve, so have our plans to continue to reach this audience.
New Wurl Report Finds CTV Engagement is Growing, Meeting Peak-Pandemic Highs
Findings reveal average daily hours of viewing and session length are on the rise following a post-pandemic dip, while ad fill has declined amid rapid channel growth
The FAST Opportunity: How to Keep Pace
Increasingly, consumers are gravitating to Free, Ad-Supported Streaming Television [FAST] channels. They present a win-win for consumers, content owners and marketers alike.
What is Always-On Ad Technology and Why Does it Matter?
Today, viewers are consuming TV across more platforms and screens than ever. And while the traditional “prime time” viewing hours are still referred to as when most audiences are watching, what they are watching has never been more varied. Outside of major live events, like sports and award shows, there are few programs that are watched at the same time.
Rethinking Premium: The Era of Priority Content
In the ever-shifting world of ads and content, the debate on what qualifies as "premium" content doesn’t stop. So, as an ad tech exec who's seen both the linear TV days and digital convergence, I've got some thoughts to share. It's about time we talk about shifting our focus from "premium" to something I like to call "priority" content.
America Loves Creators. How Should Brands Ride the Wave of the Creator Economy?
"How Cannes Lions 2024 became the Festival of Creators." That was the headline of an article by Digiday, which explained, "The power of the creator economy and its hold on the advertising industry [was] on full display at the Cannes Lions International Festival of Creativity this year."
Christine Martino of Screenvision: Pioneering Cinema Advertising's Future and Championing Women in Media (VIDEO)
In the digital age where advertisers are vying for consumer attention across various platforms, cinema advertising stands out as a uniquely compelling medium. Christine Martino, Chief Revenue Officer at Screenvision Media, emphasized this during her insightful discussion with WomenAdvancing.org host E.B. Moss. Screenvision leverages the traditional appeal of the big screen while harnessing modern data analytics to deliver impactful advertising messages to a captive audience.
Google, Apple, Meta, Microsoft/Open AI, - The Four Companies that are Taking and Devaluing the Content Publishers Create that Power the Open Internet
In the digital age, the Open Internet thrives on content created by publishers. However, four tech giants - Google, Apple, Meta, Microsoft/Open AI - are posing a significant challenge to these content creators. These companies are leveraging their platforms to capture the value generated by publishers' content, undermining the Open Internet's diversity and sustainability via their self-serving Generative AI and privacy agendas.
Empowering Voices and Embracing Diversity: Angela Cannon's Vision for aspireTV and Beyond (VIDEO)
In this week's episode of Legends & Leadership, Jack Myers is joined by Angela Cannon, the dynamic Senior Vice President of Multicultural Networks and General Manager of aspireTV. Their conversation covered a range of engaging topics, from the Harlem Globetrotters to the impressive growth and success of aspireTV. Angela shared her diverse responsibilities within the network, her passion for culturally specific content, and her commitment to nonprofit initiatives, providing an in-depth look at her work and vision.
Unlocking Revenue Potential: How Content Creators Can Tap into High Earning Windows
The creator economy is a dynamic and rapidly evolving landscape, where success hinges not only on the ability to produce engaging content but also on the strategic timing of its release. Awareness and monitoring of high potential earning windows is critical for content creators aiming to unlock their full revenue potential. Creators that align their content with high potential earning windows tap into periods that offer a unique opportunity to amplify engagement and revenue growth.
Google’s Fine from French Regulator Reignites Discussion Around AI Use and Fair Compensation for Journalists, even as Google Continues Pushback on the JCPA
The “seek forgiveness not permission” method did not pay off for Google when it was fined €250 Million or about $ 271 Million for failing to notify or compensate news agencies prior to using their content. France’s national competition regulator – Autorité de la concurrence (“Autorité”) – issued the fine on March 20, 2024.
Bring The Spring: Inside UPtv's Uplifting Easter Programming Slate
In celebration of Easter and the approaching Spring season, UPtv continues to be a premier destination for the holiday with the launch of its 'Bring the Spring' programming slate, featuring over 60 hours of content from new romance movies to Bible favorites and the World Premiere of a new music special from Golden Globe-nominated actor and musician Dennis Quaid. We spoke with Hector Campos, UP Entertainment's Senior Vice President of Content Strategy and Acquisitions, about the network filling a void for viewers by celebrating the season in a big way and what exactly goes into curating UPtv's vast library of content while keeping brand messaging of love, hope, faith, and, above all, entertainment for their audience, at the forefront.
Harnessing Data and AI for Smarter Advertising: A Guide for Media Professionals
The shift towards performance-driven decision-making and personalization is undeniable. As advanced analytics and artificial intelligence (AI) reshape the industry, media companies are poised to leverage big data and algorithmic intelligence to revolutionize content creation, distribution, and monetization strategies. This transition not only promises more targeted and efficient advertising campaigns but also heralds a significant change in revenue models and financial planning for media organizations.
