We Spent a Day with Digital Out-of-Home Advertising
Have you ever walked down the street and thought, “What my life really needs right now is a bright, cheerful screen telling me what to buy my significant other for Valentine’s Day”? Well, congratulations, because DOOH advertising has entered the conversation!
HISTORY's Moment in Media: A New Tradition Is Born – The Advent of the Department Store Holiday Windows
Sure, the stockings are hung by the chimney with care. And, yep, milk and cookies may be waiting near the fireplace. But for many big-city residents across the United States, the surest sign of the holiday season is the unveiling of elaborate Christmas window displays at bustling department stores, a tradition that was launched in 1874 -- 149 years ago -- by none other than R. H. Macy himself, founder of the eponymous chain that today operates 507 stores around the country.
Aryel Unveils Ads Manager: an AR Solution for the Next Frontier in Display Advertising
Aryel launches its cutting-edge Ads Manager to transform the way brands communicate via Display Advertising
Mower Lights the Sky Green for Arthritis Foundation Milestone
To commemorate the Arthritis Foundation's 75th anniversary and advocacy, integrated marketing agency Mower recently helped light up the sky in green, the foundation's signature color. During Arthritis Awareness Month in May, more than 50 iconic buildings and landmarks in 22 states glowed green in support. The colorful display was part of a multi-platform marketing campaign titled "We Journey Together" that Mower created to spotlight the foundation's milestone and its work supporting people with arthritis.
TelevisaUnivision Was All About "Young América," Sports and Star Power at 2023 Upfront
Pier 36 at the Southern-most tip of New York City was abuzz with great music, colorful light displays and Latin stars from news, music, sports and entertainment as TelevisaUnivision's Upfront event became a party honoring Latin culture and excellence. Many other Upfront presentations had WGA picket lines outside them, but there weren't any protestors at this one, as TelevisaUnivision's scripted programs are produced in Mexico and Colombia outside of the WGA's jurisdiction. With that said, this Upfront presentation was all smiles, joy and celebration, and zero drama.
The Lure and Dangers of CTV for Ad Tech
Publisher development teams, long accustomed to monetizing their companies' websites by making them available for display advertising (ad banners, online video, etc.) are now tempted by the siren call of Connected TV (CTV), which would see them monetizing TV content and their associated ads -- significantly increasing revenue yield and growth rates. Is this a natural strategic evolution for media publishers, or does this represent a strategic trap that will lead to embarrassment and failure?
Samsung's PlayFronts Pitch: We Got Game for Game Hub Advertising
At CES 2022 in Las Vegas, Samsung was one of several smart TV set makers declaring their intent to launch a game hub application, giving viewers the chance to play top-quality video games without using a console or set-top unit. Just aim a wireless controller at the screen, punch buttons and move handles to play. Last Wednesday morning, Samsung became the first smart TV brand to seek advertising for its game hub in public, delivering the opening presentation of Interactive Advertising Bureau's two-day 2023 PlayFronts gathering in New York.
CES 2023 Spurs Innovation, From Massive Screens to Laundry Machines
This year's CES will see 2,300+ exhibitors including Google, Microsoft, LG, Sony, ASUS, Garmin, Panasonic, Nvidia, Intel, Hisense, JBL and AMD (some of whom took time off for COVID). From Blockchain-based voting systems that are tamper proof and would ensure that one vote from a legitimate voter is cast and counted from zKvoting to ways to store your renewable energy -- with Bluetti.
Mason Alexander Park of NBC's "Quantum Leap" on Non-Binary Representation in Entertainment (Video)
Stage and screen actor Mason Alexander Park joins us to talk about their role in NBC’s action-packed revival of Quantum Leap where they play Ian, the series’ resident tech expert and the mastermind that rebuilt Ziggy, the AI unit that gives Ben (Raymond Lee) information on his leaps.
At Home, In the Office or On the Go, Captivate Connects with Consumers
As many Americans begin to return to the office, digital out-of-home advertiser Captivate is expanding ways to reach them on their journey. The company is adding screens in new locations and launching new products to reach consumers wherever they are. In today's fast-changing environment, that strategy is helping steady Captivate's business and is boosting its ad partners' visibility and engagement.
Out of Home is the Next Frontier of Video and There's a New Guide to Navigate it for Advertisers
The media consumption changes that have occurred as a result of the pandemic -- specifically the transition to non-ad supported or limited ad supported networks -- coupled with the constrained supply of premium brand-safe video impressions have led to creative and innovative solution-oriented thinking on how to meet this supply crunch. It is also allowing for the rare opportunity to tear down legacy models and re-define which media types fit acceptable definitions for the digital era.
Broadcaster Blues
We've all seen the chart, witnessed the presentation, heard the wails. Why do TV's detractors always show an old-fashioned small screen encased in a wooden cabinet? What about the new, technologically advanced 50-inch flat screen, hooked up to the home's wifi that does everything, including making the tea in the morning (if only ...)?
Consumers are Seeking Moments of Joy (Outside of Their Homes)
Over the past 12 months people have been mostly confined to the four walls of their homes, staring at screens for both work and downtime. From video meetings to FaceTime and television to online workouts, it's how we have been conducting business, communicating with family and friends and keeping busy. We've reached a point where people are beginning to universally experience a "screen overload." For example, streaming services are already seeing significant drops in subscriber growth, with Media Brew reporting, "Now that people are dusting off their hard pants and Hinge profiles, streaming numbers are expected to slip." Recent data tells us that consumers are experiencing unprecedented levels of screen fatigue, with 75% saying, "I spend so much time looking at a computer, mobile device and TV screen, that I often tune out digital ads."
HISTORY's Moment in Media: The Internet Ad Revolution
In the beginning, there were direct-sold display ads. The first internet banner ad was a direct analogue to a big splashy print ad, and it ran on Wired magazine's site, HotWired.com, on October 27, 1994. It was for AT&T, part of the telecom giant's "You Will" campaign. It was seen as revolutionary back then — making money on the World Wide Web! — but today it feels amazingly old-fashioned.
When It Comes to Inclusion, Who Designs Tech Is as Important as the Tech Itself
Rita Wouhaybi, Ph.D., has an urgent call-to-action to ensure diversity and inclusion in a time of advanced analytics and machine learning: the culture of tech leadership needs to change as fast as the technology itself is changing. These leaders can accomplish this, she says, through advocacy, mentorship, and networks — which she examines in detail in a new audio lesson available on Giide through MediaVillage.
Reaching the Full Potential of Immersive Media
Unlocking the full potential of immersive technology isn't about building the best algorithms, asserts Lynn Comp. It's about building the strongest teams and developing leaders who can navigate — and forge relationships — despite ambiguity or conflict. Comp, vice president of Intel's Data Center Group and general manager of its Visual Cloud Network, reveals how to expand the potential of teams and the technology they develop in a new audio lesson available on Giide through MediaVillage.
