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HISTORY’s Moment in Media: Thriller Debuts and Shakes Up the Music Industry
Some say it saved the recording industry. Many believe it’s responsible for integrating MTV. Unquestionably it introduced the world to the moonwalk. Michael Jackson’s sixth studio album, Thriller, was released on November 30, 1982 -- 42 years ago this month -- and soon became a transformative moment in music history. It changed the business, and it made Jackson a new kind of superstar. All these years later, it’s the biggest-selling album worldwide in history.
Resonant Attention
My first media optimizer test with Grey, back in the Mad Men era, taught us that you must use an “impact index” for each media alternative, or the whole process is GIGO. The optimizer just buys the cheapest stuff unless you give it an impact index.
A Candid Conversation with Doug Herzog on the Future of Television (VIDEO)
As the television landscape undergoes a seismic shift with the rise of streaming platforms, cord-cutting, and evolving audience preferences, one figure stands at the crossroads of its rich past and uncertain future: Doug Herzog. In the latest installment of Jack Myers Legends & Leadership series, Herzog - former president of MTV Networks and the executive responsible for launching the careers of Jon Stewart, Stephen Colbert, and many more -- shares his candid thoughts on the future of broadcast and cable television. This conversation promises to be a must-watch for anyone invested in the future of media, from executives to creatives and curious viewers alike.
MFM/BCCA and NMCP’s Media Credit Conference: BCCA Board Chair Tonya Sorrells on Why This Year's Event Will be the Best Yet
The second annual MFM/BCCA and NMCP Media Credit Conference is just around the corner, and it’s part of MFM’s 2024 fall season kickoff that offers education and networking opportunities for anyone with a finance role in media and entertainment. There are only a few spots left for this year’s event, slated for Thursday, September 19 and hosted this year by Grant Thornton at its Midtown Manhattan offices.
Ten Advertising Trends Brands Need to Heed
What are the factors driving purchases for today’s cost-conscious consumer? How do advertisers address the challenges of a quickly shifting media landscape? And what makes out of home more essential than ever for brands that want to break through?
Telemundo Unfolds Its "Next Level" 2024-25 Upfront Appeal
Once upon pre-coronavirus pandemic times, Telemundo would bring its executive team and talent to New York mid or late April for an Upfront breakfast showcase. Since 2020, NBCUniversal's Spanish-language TV organization made its annual public event for advertisers and press a two-parter, with a virtual unveiling of key announcements and strategy out of its Miami headquarters in April, followed by a concert opening night of NYC Upfront week mid-May. For 2024, Telemundo resumed the single event approach May 13, bringing attendees together at a first-time Upfront Week venue -- The Shed, the new performing arts/entertainment center of Manhattan's chic Hudson Yards district.
Amazon Upfront: A Tidal Wave of New Series, Stars, and Swag Bags!
After two straight years of presenting well-attended and received NewFront events at Lincoln Center, Amazon graduated to the Upfront event scene May 14, led by a grand procession of stars and announcements largely connected to what's upcoming at Prime Video, the megacontent service with the majority of its consumers transferred to an ad-inclusive format earlier this year. Amazon's first Upfront fling originated inside Pier 36 on South Street near the East River, site of several notable presentations over the years from AMC Networks to TelevisaUnivision.
Fox's Four-Course 2024 Upfront Plate
Late Monday afternoons in May have become Fox Corporation's big Upfront week showcase in recent years. That remained the case May 13, when Fox engaged an ad industry crowd over spending more Upfront dollars for its services -- entertainment fare on the Fox broadcast network, sports coverage on Fox, Fox Sports 1, Fox Sports 2 and Spanish-language Fox Deportes, the trio of Fox News Media services (Fox News Channel/Fox Business Network/Fox Weather) and multichannel bundle Tubi, playing through smart TV sets and devices. For the second consecutive year, Hammerstein Ballroom inside Manhattan Center on West 34th Street was the venue.
NBCUniversal Kickstarts Upfront Week 2024 with Personalities, Performances…and Peacock
Long on memorable celebrity appearances and show-stopping musical performances, short on executive patter and pitches. That's the kind of ceremony NBCUniversal regularly displayed in its traditional role as opening act of the annual mid-May Upfront event week in New York City, the kind hampered in recent years by coronavirus pandemic circumstances or TV industry strikes. That kind of ceremony came back May 13 before a near-capacity audience at Radio City Music Hall.
PlayFronts 2024 Round One: Play Your Ads Among Gamers of All Ages
PlayFronts, the Interactive Advertising Bureau's annual exposition of videogame advertising formats and trends, unfolded March 26 from Convene's Rockefeller Center branch. Day one of this two-day affair focused on how businesses and their brands can reach audiences who prefer to play their games on smartphones, tablets, personal and laptop computers.
IAS and Neuro-Insight Prove “Literal” Plus “Sentiment” Contextual Targeting Lifts Brand Memory Encoding +49%
We all know what contextual targeting is. Going way back, placing a car ad in Motor Trend was what we thought of as contextual targeting. In my first year in the business, I tried to establish a link between ad effectiveness and Nielsen program types, but that approach was not statistically strong. That was verified by an NCS study about five years ago.
Diverse Perspectives: A Roundtable on Black Representation in Media (Video)
In honor of Black History Month, we are pleased to host an insightful roundtable discussion focusing on diversity, inclusion, and Black representation in entertainment, media, and beyond. Joining us for this discussion are Crystal Balint (Netflix's The Fall of the House of Usher), Travina Springer (NBC's The Irrational), and actor and filmmaker Reggie Currelley. They will delve into the first time they personally felt represented on screen, how some of their own work has personally impacted them and others, and what needs to change in the entertainment industry in order to keep progress moving forward.
Kiri Masters is Sold on the Retail Media Space for the Long Haul
Kiri Masters (pictured at top) is a Partner and Head of Retail Marketplace Strategy at Acadia, a digital marketing agency. Kiri was ranked in the Ad Age 40 Under 40, and a Top Retail Influencer by RETHINK Retail. Kiri was the founder of Bobsled Marketing, later acquired by Acadia. She writes a monthly column for Forbes on retail marketplaces from the brand perspective and is the co-author of the books Instacart for CMOs and Amazon for CMOs (ranked one of the top 100 retail books of all time).
Marty Pompadur: A Titan's Tale in the Media Industry (Video)
In an industry as dynamic and transformative as media and entertainment, few individuals can claim active leadership across a span of more than six decades. Martin Pompadur, however, is one of those rare leaders whose journey from a practicing attorney to an influential media mogul is not just a story of personal achievement but a chronicle of the industry's evolution. Join Marty as he shares for the first time his story, experiences, perspectives and future vision in a wide-ranging Legends & Leadership conversation with Jack Myers.
HISTORY's Moment in Media The Evolution of Time Magazine's "Person of the Year": The People, the Groups and the Concepts
Charles Lindbergh earned his place in history when he became the first person to fly solo across the Atlantic Ocean, touching down in Paris on May 21, 1927. Time magazine, only four years old, had the habit of placing a portrait of a newsmaker on each issue's cover. That week, the publication neglected to put the aviator inside its iconic red border. (It was instead King George V and Queen Mary of the United Kingdom.)
Ampersand's New Toolkit of Advanced TV Measurement Solutions Helps Video Marketers Solve Common Problems
As technology transforms how Americans consume video, marketers need more clarity about reaching engaged, interested consumers. Amid the confusion, data is a guiding light, according to TV ad sales firm Ampersand. By digging into audience viewership insights, the firm advises marketers to optimize video ad mix, maximize budgets, and connect with hard-to-reach audiences.
Asssociation News: November Offers Regional Meeting, Town Halls, Networks Meetings, and More
As we move further into the Fall, MFM continues to roll out in-person and online educational events to boost your professional and personal growth. This month we offer our third regional meeting -- in Los Angeles, and in partnership with DEG – to round out MFM’s “AI Month.” Presented by experts from Deloitte, Grant Thornton, KPMG and RSM, this final Regional Meeting of the year will bring you up to speed on the latest AI developments and how they affect media and entertainment finance professionals. Two Town Hall webinars and five Networks meetings round out the month. In addition, this month we also begin sharing events presented by our Corporate Partners.
The Evolution of DEIB and Calling Corporate America to Action - A Roundtable Discussion (Video)
Continuing our interview series honoring Hispanic Heritage Month, we are joined by Holly Lindvall, Chief Human Resources Officer, Locality; and Dr. Jorge Alcaraz, Director of Diversity, Equity and Inclusion, Starcom, with the conversation moderated by Juan Ayala, contributor at MediaVillage.
DeepIntent's Amit Chaturvedi on How Publishers Can Simplify CTV for Pharma Marketers
Remember when we were all told that digital would simplify our lives immensely? Well, that didn't quite happen the way we expected. In terms of our industry, digital media has given us a set of far sharper tools to help eliminate waste and drive greater relevance in messaging. Along with those benefits, the complexities and opaqueness of the workflow processes have increased exponentially.
