2025 Advertising Budget Shifts: CTV, Data-Driven, Influencer Media Surge as Legacy Media Continue Decline -- What Sales Leaders Need to Know
The Myers Report’s latest benchmark study, which surveyed media professionals responsible for future budget allocations, reveals insightful trends for 2025 media investments. Respondents were asked to estimate whether budgets for various media categories were increasing significantly, increasing somewhat, stable, decreasing somewhat, or decreasing significantly. The survey results are reported with a 90% confidence level, ensuring robust accuracy in the data, and are crucial for understanding shifting priorities across the advertising landscape.
Winners Announced for the Fifth Annual Critics Choice Real TV Awards
Los Angeles -- The Critics Choice Association (CCA) today unveiled the winners of the fifth annual Critics Choice Real TV Awards, which recognize excellence in nonfiction, unscripted and reality programming across broadcast, cable and streaming platforms.
Coalition of Nearly 50 Organizations Launches "Tear the Paper Ceiling" Campaign to Raise Awareness Around the 70+ Million Workers in the U.S. Skilled Through Alternative Routes (STARs)
Today, nonprofit organizations the Ad Council and Opportunity@Work, alongside nearly 50 national organizations and companies, launched Tear the Paper Ceiling. Announced at an event co-hosted with LinkedIn, the national public service advertising (PSA) campaign calls on businesses and decision makers to remove the barriers blocking 50% of workers in the U.S. from accessing upward mobility. The PSAs encourage employers and workers alike to join the movement to tear the "paper ceiling" -- the invisible barrier that comes at every turn for workers without a bachelor's degree.
Finally! Progress in Increasing Ethnic Diversity in the Advertising/Marketing Industry!
For the fourth consecutive year, ANA and AIMM (the Alliance for Inclusive and Multicultural Marketing) are releasing "A Diversity Report for the Advertising/Marketing Industry." The report examines both ethnic and gender diversity. Our headline is significant: Finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry!
Day 1 - Advancing Diversity Week: Watch it On Demand
Join over 80 changemakers from the media, advertising and entertainment community in provocative conversations about advocacy, activism, equity and belonging during our inaugural series of events culminating with Gen Z Town Hall.
Is the Juice Worth the Squeeze?
Pre pandemic, I met with the Atlanta agency of an automotive client. They spend tons on sports sponsorships, including local auto exclusives. I asked why this dominated the budget and heard what I hear so often: block competition, prestige connotation, dealer/client pressure, tickets. But one exec, in a fabulous drawl, hit the nail on the head: "I'll go to bat on this if you show me the juice ain't worth the squeeze!"
Google and Apple ID Data Changes Compel Brands to Reach Consciousness Stage Four
Google and Apple are putting up barriers to the deterministic matching of data the industry has gotten accustomed to using. Indeed, these steps follow world lawmaking shifts to greater privacy protection, and world advertiser shifts to avoiding excessive use of retargeting as discussed in my previous column. How they affect a brand depends upon the brand's stage in the evolution of its advertising value consciousness, as explained below, because the times demand a clear understanding of why the brand ought to use a particular key performance indicator (KPI) versus another, and the KPI chosen has an impact on the degree to which one benefits from deterministic match data at scale.
Watch, Listen, and Learn: MediaVillage Announces Multitude of New Podcasts, Videos and Columns
Over a dozen journalists and subject matter experts add leadership voices to ever-expanding content on diversity, equity, and belonging topics.
Quarterly Quotes Q3 2019 Featuring Companies Like WarnerMedia, Twitter, Viacom, CBS, Snap, Dentsu, Omnicom and Many More
MediaVillage’s Wall St. Report is happy to provide you with “Quarterly Quotes” for Q3 2019. Quarterly Quotes is a curation of the top insights and forward-looking strategic views taken directly from the earnings calls from major publicly traded media and advertising agency companies. Our intent is for this report to save you significant time from having to comb through every single company’s report, while enabling you to better understand the current advertising and media ecosystem directly from the mouths of the most influential and powerful executives in the media and advertising agency world. The insights provided during the Quarterly Earnings calls, in particular during the Q&A periods, in response to Wall Street analyst questions, present a unique opportunity to get a solid perspective of what these companies primary focus will be in the near term and, perhaps more importantly, a glimpse into the rationale and the way of thinking that is driving each company’s priority.
