What Next Podcast: Tobaccowala and Myers on Reinventing Leadership in the AI Era
Two of the advertising, marketing, and media industry's most visionary leaders, Rishad Tobaccowala and Jack Myers, recently came together for a compelling conversation on Tobaccowala’s What Next podcast, exploring some of today's most critical leadership, organizational, and technological challenges. Their thoughtful dialogue provides indispensable insights for anyone navigating the intersection of technology, humanity, and sustained business growth in the rapidly advancing AI era. Listen to the full conversation on Spotify here and on all podcast platforms.
OUTFRONT Media Names Industry Veteran Nick Brien Interim CEO to Guide the Company’s Next Chapter of Strategic Growth and Innovation
OUTFRONT Media Inc. (NYSE: OUT) today announced the appointment of Nick Brien as Interim Chief Executive Officer, effective February 10, 2025. With a dynamic blend of industry expertise and decades of leadership experience, Brien is uniquely positioned to lead OUTFRONT Media into its next chapter of innovation and growth. Having served on the company’s Board of Directors for many years (which service will continue during his tenure as the Interim Chief Executive Officer), Brien brings deep insights into the company’s operations, partnerships, and the evolving out-of-home industry. This foundation empowers him to chart an ambitious path forward, unlocking new opportunities for OUTFRONT Media to be a driving force as a leading media brand.
Unveiling the Future of Agency Media Platforms: Omnicom’s Omni vs. the Competition - White Paper
As the advertising industry evolves in 2025, Omnicom Media Group’s Omni platform is emerging as a key player in data-driven media planning and buying. With its advanced AI capabilities, cross-channel measurement tools, a focus on personalization, and new collaborations with Google and Meta, Omni aims to redefine the competitive landscape. How does it compare to rival platforms like Publicis’ Epsilon PeopleCloud, WPP’s mPlatform, Dentsu’s Merkle M1, and IPG’s Acxiom and MAGNA? The latest white paper from The Myers Report examines this battle for dominance, providing a detailed analysis of each platform’s strengths, weaknesses, and future outlooks.
Inside the Agency Holding Company Battle for Data Supremacy - White Paper
As data, technology, and innovation redefine the advertising industry, The Myers Report's latest white paper, The Battle for Data Supremacy: Inside the Strategies of Publicis, WPP, Dentsu, Omnicom, IPG, and Accenture Song, offers an indispensable guide to understanding the forces shaping the future of media planning and buying. This report delivers a deep dive into the strategies of the world's leading agency holding companies as they harness proprietary research tools, first-party data, and advanced analytics to gain competitive advantages.
Introducing the AAF Advertising Hall of Fame Class of 2025
The American Advertising Federation (AAF), the “unifying voice for advertising,” announced today the inductees into its 2025 Advertising Hall of Fame.
The Ad Council’s 70th Annual Public Service Award Dinner Galvanizes Media and Marketing Industries to Unite for Change
On Thursday, December 5, the Ad Council, America’s leading organization harnessing the power of communications for social change, held its Annual Public Service Award Dinner. Bob Iger, CEO of The Walt Disney Company, was honored for the company’s outstanding corporate citizenship, including its support for multiple Ad Council efforts. Held at the Glasshouse in New York City, the event raised a record-breaking $9.2 million to support the nonprofit and its national social impact campaigns.
Going For the Gold: Equating The Video Ad Value
As marketers finalize their advertising budgets for 2025, one topic remains top of mind: How best to integrate linear and connected television to optimize ROI.
2025 Advertising Spending Forecasts: A Detailed Look at Growth Categories
The Myers Report, now in its 40th year, recently published its annual survey results, conducted in collaboration with the ANA, 4A’s, and leading media agencies including Publicis, IPG Mediabrands, dentsu, GroupM, Canvas, and Active International. The survey, conducted in July 2024 among 3,500 advertising and media decision-makers, provides an authoritative view on the categories poised for growth in 2025. This data reflects a nuanced understanding of media budgets and emerging trends, focusing on key media categories such as CTV/Streaming, 1st Party Data-Based Decisions, and Influencer Media.
"The Machine is Not Going to Take Your Job. The People Who Know How to Use the Machine Absolutely Will" - 4A's Marla Kaplowitz and Razorfish CEO Josh Campo on How AI is Impacting the Agency World
Attendees at the inaugural ANA AI for Marketers Conference, held at the Margaritaville Resort in Hollywood, FL, may have spent a little time "nibblin on sponge cakes" and "searching for their lost shaker of salt", but it was the insights into the impact, opportunities, threats, and use cases of AI in advertising that provided real pirate's gold.
Why We Told HPV to F Off
Sex and cancer. They shouldn’t necessarily be intertwined, but they are. HPV is a sexually transmitted virus that most people will get in their lifetimes, many types of which can cause cancer. In fact, every year in the US nearly 40,000 new cases of HPV-related cancers are diagnosed; HPV causes ninety percent of cervical and anal cancers as well as other genital and throat cancers. It also causes genital warts.
Walmart's $2.3 Billion Bet on Vizio: A Game-Changer in the CTV/Streaming/Data Marketplace
Walmart's acquisition of Vizio for $2.3 billion underscores a strategic pivot towards enhancing its digital commerce and competitive edge against Amazon. This move, juxtaposed with Walmart's sale of Vudu to NBCUniversal's Fandango in 2020, reveals a focus on content distribution, data collection, and commerce without the financial burdens of original content production. While Amazon heavily invests in content creation, Walmart's strategy with Vizio leans towards leveraging advertising and first-party data collection to strengthen its market position in the smart TV industry and advertising community, challenging competitors across the digital and retail landscape.
Talon Appoints Sue Frogley as New Group CEO
Talon, the global independent Out of Home (OOH) agency, today announces the appointment of Sue Frogley (pictured above) as Group Chief Executive Officer (CEO) to lead the business globally as it targets further growth and expansion.
A+E Networks Heads Back to School to Promote Advertising, Marketing and DEI
To nurture future advertising and marketing professionals, A+E Networks is partnering with the ANA Educational Foundation (AEF) and its "Masters On Campus Talent Partners Program."
Publicis Collective's Michelle McDonald Holmes: A Beacon of Modern Leadership (Video)
Certain individuals stand out not just for their professional accomplishments but also for their extraordinary viewpoints and leadership styles. Michelle McDonald Holmes, President of Publicis Collective, is such a luminary. Her story, shared in an enlightening interview for the Legends & Leadership series at MediaVillage, reflects the journey of an inspiring leader whose ethos and experiences are as diverse as her background.
Ode to Deprecation: A Poem for 2024
'Twas the Day after Xmas and throughout Ad Land Not a trader was sleeping with deprecation at hand. A decade of leveraging every scroll, click or cart. Was about to go kaput because we put science before art.
“Do We Really Need A Full Day To Discuss Measurement?” Ampersand CEO Nicolle Pangis Kicks Off Advertising Week NYC 2023 with Top Investment Leaders
Advertising Week NYC 2023 in the Penn District, formerly known as the Manhattan Mall (now converted into a multi-level conference center), kicked off this week with jam-packed crowds. They all gathered to celebrate the industry, double down on knowledge, and explore the future of the Advertising industry. This industry finds itself in one of the most tumultuous periods in its history, driven by macroeconomic factors, exponential changes in consumer media consumption behavior, and the potential disruption brought by AI to both the creative and media aspects of the business.
General Mills and Publicis Fireside Chat at Groceryshop: Optimizing the eCom Sales Channel Mix
During the open day of Groceryshop 2023 key topics centered around AI, data and how consumer behavior has disrupted the grocery industry. Before the pandemic, less than 3% of sales in this sector were digital. After three years of record growth, digital grocery sales have reached 12%. McKinsey projects almost 200% growth by 2025, with grocery reaching 35% of all retail sales. Some categories, like pet products, are projected to have 46% penetration.
Warner Bros. Discovery Announces New Strategy and Structure for U.S. Advertising Sales Organization
Jon Steinlauf, Chief U.S. Advertising Sales Officer, Warner Bros. Discovery, announced a new strategy and structure for his Advertising Sales organization and leadership team. Under the new structure, advertising agency partners will work with dedicated WBD Sales leaders and teams providing them with direct access to Warner Bros. Discovery's entire portfolio of brands, including lifestyle, entertainment, sports, news and streaming under one umbrella. The new strategy also brings WBD's full suite of Advanced Advertising Sales solutions across the company's vast linear and digital platforms together in a more impactful way.
A Certain Age
I am, shall we say, of a certain age. Depending on your perspective that either means I have some experience when it comes to what works and what doesn't, or that I am by definition out-of-touch and know nothing of the modern media world.
Publicis Once & For All Coalition Is Making Change in the Ad Marketplace
About two years after its inception, Publicis Media's Once & For All Coalition is showing -- not just telling -- its advertisers and supplier partners how they can improve diversity, equity and inclusion efforts with actionable efforts.
