Sports Transition to Streaming Brings Linear Reckoning Closer
It is impossible to understate how important sports have been to linear.
MustShop TV Opens for Business and Other Peacock NewFront News
Neither the threat of afternoon showers or a hastily assembled Writers Guild of America picket line stretching from one block to another along 5th Avenue (with over 300 people involved at one point) prevented NBCUniversal's megacontent service Peacock from proceeding with its NewFront presentation.
Super Bowl LVII: The Best Props and Shenanigans of the Big Game (Video)
It’s officially Super Bowl weekend, and sports fans -- along with millions of other people -- are getting ready for television’s biggest show of the year. View from the Grandstand host Justin Paura covered all aspects of the big game last week, so this week’s episode will cover all the glitz and glam surrounding the event. That includes the most fun prop bets everyone can pick, some of the most eagerly anticipated commercials, Rhianna getting ready to take the house down at halftime and his take on Super Bowl parties for big football fans.
Sports Legend Jay Williams Explores New Territory in NPR Podcast
There was a common response when I told friends that I was going to speak with Jay Williams about his new NPR podcast, The Limits with Jay Williams. "The guy who had the motorcycle accident?" they asked.
What Marketers Can Learn from the 2022 Super Bowl Ads: Did We Reach Meta Yet?
Our COVID reality may have led many of us to expect this year's Super Bowl advertising to mimic the nostalgic overtones of 2021. However, in many ways, it took a much-needed detour to reflect optimism, energy and the type of sassiness that jolts consumers into believing that tomorrow will be a better day. The future is today -- as reflected by the emerging product categories that made their debut on game night, from crypto to online gaming to electric cars.
Super Bowl LVI: The Top Ten Ads are Filled with Top-Tier Talent
This year's Super Bowl commercials -- the tradition mix of hyper-expensive cars, beer, snack food and, now, crypto advertisements, many featuring household names -- seemed to collectively continue last year’s trend of saying “everything’s back to normal now” without really saying it. We know how that turned out. Given that I rarely watch commercials -- I'm a Millennial, you know -- I'm happy to report that I did have quite a few serious favorites. In fact, there were enough to make a Top Ten list. So here they are (in reverse order to heighten the suspense).
CES 2021: WarnerMedia's Ann Sarnoff on Super-Serving Fans
What's HBO Max all about? "Super-serving fans in a different way," answered Ann Sarnoff, WarnerMedia Studios and Networks Group chairperson and chief executive officer, in her opening moments as keynote speaker of CES 2021 Wednesday morning.
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