The Future of Beauty: Innovation, Responsibility, and the Power of Authentic Storytelling
The beauty industry has never been more influential, shaping not only consumer habits but also cultural narratives around identity, self-expression, and confidence. With billions of dollars at stake, brands constantly push the boundaries of technology and digital marketing to capture attention. But as the industry races forward, there is an undeniable responsibility to ensure that progress does not come at the cost of ethical compromises. Consumers are demanding more than just high-performance products, they want transparency, sustainability, and inclusivity. The challenge for beauty brands today is balancing innovation with responsibility, ensuring that growth aligns with values that matter to the modern consumer.
Quality Content and Educational Value: More than Just Entertainment
The Evolution of Children's Media for Today's Decision Makers
AARP and the Ad Council Encourage People in Their “Pretirement” Years to Take Key Steps Toward Saving
WASHINGTON ─ According to a recent AARP survey, 61% of older adults are worried they will not have enough money to support themselves in retirement, and 20% of older adults have no retirement savings at all. To help people plan for retirement and boost their financial security, today the Ad Council and AARP are launching new public service advertisements (PSAs), titled “The Pre-Game,” to raise awareness of free retirement planning resources at ThisIsPretirement.org.
Super Bowl Advertising for First-Timers: How to Maximize PR Impact
Every year, the Super Bowl serves as the biggest stage for advertisers, with brands investing millions to capture the attention of over 100 million viewers. In 2025, a 30-second spot commanded up to $8 million, making it imperative for advertisers, especially first-time participants, to ensure their campaigns delivered maximum impact. Beyond the in-game placement, the most successful Super Bowl advertisers understood that true value comes from an integrated strategy spanning pre-game buzz, in-game execution, and post-game amplification.
The Creative Class – Why Creativity Matters More Than Ever
In a world increasingly defined by technology, it’s our humanity that will lead the way.
American Lung Association and the Ad Council Unveil New PSAs Highlighting the Significance of Early Detection for Lung Cancer
Early detection is essential when it comes to lung cancer, and early diagnosis can save lives. Today, the American Lung Association and the Ad Council are helping to address the nation’s leading cause of cancer deaths. As part of the ongoing Saved By The Scan campaign and timed to World Cancer Day, the organization, together with the Ad Council and creative agency Hill Holliday, released new public service advertisements (PSAs), “If Your Lungs Could Talk,” in an effort to reach eligible current and former smokers about the importance of lifesaving lung cancer screening.
We Spent a Day with Digital Out-of-Home Advertising
Have you ever walked down the street and thought, “What my life really needs right now is a bright, cheerful screen telling me what to buy my significant other for Valentine’s Day”? Well, congratulations, because DOOH advertising has entered the conversation!
Ed Martin's Top 25 TV Programs of 2024 (Part Two)
Continuing with this year's list of television's best … including a treat from Instagram!
FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs
Today, FEMA’s “Ready” campaign launched new public service advertisements (PSAs) with the Ad Council, encouraging Asian American, Native Hawaiian and Pacific Islander (AANHPI) communities to prepare for future risks and disasters. Recognizing the unique barriers faced by AANHPI communities, the campaign urges everyone to start a conversation with their family and plan together for emergencies.
"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5)
In this episode of About That, Carl Mayer speaks to Tess Erickson, Director of Strategy and Research at Involved Media, about the agency’s Connected Audience Fall 2024 Report on Connected Video and Short-Form Video.
Powerful New PSAs Showcase the Mutual Rewards and Unconditional Love of Adoption from Foster Care
Today, the Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, is proud to announce the launch of heartfelt new public service advertisements (PSAs). The new work, created pro-bono by Edelman, aims to inspire prospective adoptive parents to consider adopting a teen from foster care. The longstanding campaign is celebrating 20 years of impact this year and has contributed to the more than one million children and youth adopted from the U.S. foster care system since the program began in 2004.
Making Time for Time-Spent Measurement
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
Reaching the Next Generation: A+E’s Strategy for Engaging Millennials and Gen Z
In today's ever-evolving media industry, connecting with Millennials and Gen Z isn't just important -- it's essential. These two generations are not only massive consumers but also powerful influencers who shape trends and set the tone for what’s next. For media buyers, planners, and marketers, the challenge is to reach these audiences in a way that feels genuine and relevant. At A+E, we have always been ahead of the trends, and among earliest adopters of a “Content Everywhere” approach, using innovative strategies to capture the attention of these vital audiences. As the landscape continues to evolve, so have our plans to continue to reach this audience.
2024 Democratic Convention Night 3: Analyzing News and Social Media Coverage
For reviews of nights one and two of the Democratic Convention, link here. Media coverage and social media responses to individual speakers is shared below. Night three of the 2024 Democratic Convention provided a vivid example of how political events are covered and interpreted across different media landscapes. The blend of entertainment and policy discussion was both a strength and a potential weakness, with reactions varying widely depending on the platform and the audience.
Democratic Convention Night Two: Media Ecology Perspective Overview of Media and Social Media Reporting
Analyzing Media and Social Media Coverage and Coverage of Key Speakers
The Golden Goose is Dying: How the Shift Away from Traditional Media Is Undermining Long-Term Business Success
The advertising industry is undergoing a seismic shift, one that some experts argue could have dire consequences for both the industry and the broader economy. As brands increasingly reallocate their marketing budgets away from traditional media -- such as broadcast and cable TV networks, local live news, and branded high-quality content across all media -- toward programmatically bought digital media, social media platforms, and retail media networks, they may be "killing the goose that laid the golden eggs." This metaphor captures the short-sighted nature of chasing immediate gains at the expense of long-term sustainability and value creation.
Smokey Bear Celebrates 80th Birthday
Today, Smokey Bear celebrates eight decades of educating Americans about the role they play in preventing unwanted human-caused wildfires. From his origins during World War II when fears of incendiary shells led to his emergence as a symbol of fire prevention, Smokey’s “Only You” message has since become ingrained into American culture through thousands of posters, radio ads, TV spots, billboards, and merchandise. To honor 80 years of Smokey Bear, the USDA Forest Service (USFS), the National Association of State Foresters (NASF), FCB New York and the Ad Council are inviting the public to join Smokey’s birthday celebrations and be part of his wildfire prevention legacy.
The Ad Council Announces Google’s Tara Walpert Levy as Board Chair
Tara Walpert Levy, Vice President of YouTube across the Americas, has been named Chair of the Ad Council’s Board of Directors. She succeeds Diego Scotti, Executive Vice President & General Manager of Consumer Group and Global Marketing & Communications at PayPal. Rita Ferro, President Global Advertising of The Walt Disney Company and Kirk McDonald, CEO of Sundial Media Group currently serve as Vice Chairs of the Ad Council’s Board of Directors.
New #Dadication PSAs Encourage Responsible Fatherhood
In collaboration with the Administration for Children and Families (ACF) at the U.S. Department of Health and Human Services, and the National Responsible Fatherhood Clearinghouse (NRFC), the Ad Council has launched a new series of public service announcements (PSAs) aimed to celebrate and support responsible fatherhood. The campaign's latest spots are designed to showcase, encourage, and celebrate the efforts of young fathers overcoming everyday parenting challenges to be active and present in their children's lives.
Building Growth and Resilience: Creators Must Diversify for Sustained Success
Risk is real for creators in today’s social commerce landscape. Relying solely on one platform or income stream can result in tough challenges due to ever-changing algorithms and fluctuating market trends. As a result, diversification has become not just a strategy but a necessity for creators aiming to enhance their visibility and financial stability.
