The Ad Council’s 70th Annual Public Service Award Dinner Galvanizes Media and Marketing Industries to Unite for Change
On Thursday, December 5, the Ad Council, America’s leading organization harnessing the power of communications for social change, held its Annual Public Service Award Dinner. Bob Iger, CEO of The Walt Disney Company, was honored for the company’s outstanding corporate citizenship, including its support for multiple Ad Council efforts. Held at the Glasshouse in New York City, the event raised a record-breaking $9.2 million to support the nonprofit and its national social impact campaigns.
Leading the Charge: A+E Networks and Hearst TV Share Best Practices in Talent Management at Media Financial Management Conference
At the recent Media Financial Management Annual Conference, a panel led by Jack Myers, Media Ecologist and founder of the MediaVillage Education Foundation, provided an in-depth look at the current state of Diversity, Equity, Inclusion, and Belonging (DEIB) in the media industry. The panel featured insights from leaders at A+E Networks and Hearst Television, both recognized for their long-term commitment to DEIB initiatives. Speakers included Cliff Ejikeme, Executive Vice President, Controller and Treasurer of A+E Networks; Fang Xu, Head of Talent Acquisition and Diversity at A+E Networks; and Yasmine Osborn, Director of Diversity and Inclusion at Hearst Television.
Empowerment, Belonging and Diversifying the Workplace - A Roundtable Discussion (Video)
We are delighted to kick off Hispanic Heritage Month with a roundtable discussion featuring leaders from the media, marketing, and advertising industry. In this insightful conversation, we will delve into the evolution of DEIB (Diversity, Equity, Inclusion, and Belonging) in corporate America, the importance of increasing diversity in leadership positions, and the impact that Employee Resource Groups (ERGs) have on a company and its employees, enabling them to feel valued and supported.
Delish Kitchen Studios: Designed to Make Food Even More Fun
When Hearst launched its fun food brand, Delish, in 2015, the small team was churning out social videos and photos in the corner of a discarded office, sometimes taking photos of things with their phones on the floor.
Hearst, Disney, iHeart and More: LGBTQ+ Support and Resilience Shine at NYC Pride
After its triumphant return last year, New York City Pride was back in full swing Sunday with an estimated two million attendees and tens of thousands of marchers at the six-hour celebration that finished at the historic Stonewall Inn. While company floats were decked out in rainbow decor and seemed like mini-parties with DJs, celebrity ambassadors and staffers, there were clear messages and calls to action to defend and protect LGBTQ+ rights as the community struggles on an ongoing basis to maintain their rights across the country.
Hearst Magazines, the Whitney and Johnnie Walker Align Social Values to Create "The Art of Moving Forward"
When it comes to marketing, nothing stays the same. In the past, having a strong brand with a good product was enough to woo a customer. In today's world, that's changed. A 2022 Corporate Social Value Index conducted by NYUSPS: Integrated Marketing and Communications found that consumers are more driven by brands that align with their social values than traditional product benefits. Todd Haskell, Chief Marketing Officer at Hearst Magazines says they recognize this in brands looking to do partnerships that help them express shared values as well as from their customers. "We see this in the feedback we get from our readers, particularly GenZs and Millennials," he explains. "They want to support brands that they feel are aligned with their values."
New African American/Latino Content Projects Take Center Stage at MAGNA's Equity Upfront
The final two days of leading global ad agency MAGNA's 2023 Equity Upfront last week focused more on what's coming the rest of this year and beyond from current and new TV ventures managed by entrepreneurs of color than we heard during day one. At the same time, MAGNA executives continued their drive for increased financial support of enterprises that reach out to underrepresented audiences. Day two originated in-person from New World Stages in midtown Manhattan, while the closing day consisted of all virtual presentations.
Hearst Magazines to Celebrate Black Voices in Fashion, Beauty and More at Three-Day Summit
For the second year in a row, Hearst Magazines is hosting the Celebrate Black Summit, a three-day virtual event covering the influence of Black creative entrepreneurs on the worlds of fashion, beauty, culture, design and food. The event offers three days (Oct 18-20) of 90-minute streaming sessions that start each day at noon ET. Registration is free and available to all.
Hearst Magazines Drives Commerce Business, Fueling It With Customer Trust and Inspiring Content
Despite the U.S.'s economic doldrums, the ecommerce boom among social and publisher-driven businesses that accelerated during the pandemic may still show continued gains moving forward. And Hearst Magazines has an ambitious agenda to increase its share of that revenue.
Hearst Magazines Highlights Generations of Wisdom with Its Special "From Our Abuelas" Series
In honor of National Hispanic Heritage Month, Hearst Magazines and Oprah Daily, in partnership with Lexus, are celebrating the beloved matriarchs of the Hispanic and Latinx communities, the abuelas, or grandmothers, in "From Our Abuelas," the latest chapter of the "Project Tell Me" series.
Popular Mechanics Highlights "Responsible Innovation" In Issue Guest Edited by Apple CEO Tim Cook
It could be said that the special September/October issue of Popular Mechanics edited by Apple CEO Tim Cook has been a very long time coming. Cook, who fell in love with the magazine when he was a kid, met the magazine's then editor-in-chief Ryan D'Agostino in 2016 and suggested a collaboration between himself and the 120-year-old magazine, an idea D'Agostino noted.
New York City Pride Was Back to its Former Glory
After two years of scaled-back parades and virtual events, New York City Pride came back full force on Sunday, with the annual Pride Parade at its colorful center. Corporate businesses and non-profit organizations alike had spectacular floats in the parade, which made its way down 5th Avenue in Manhattan with music, confetti cannons, celebrity appearances and Pride-themed swag being tossed into the crowds that lined the entire route. Several MediaVillage member companies -- including Ampersand, Hearst (pictured below), Disney, Comcast and NBCUniversal -- had a presence in the parade, celebrating and sharing in the happiness of the day. As the parade made its way downtown and onto Christopher Street, the birthplace of NYC Pride, the darkness emanating from the Supreme Court of the United States was certainly on everybody's mind, but it didn't compromise this celebration of queer joy and love.
FQ Panel: Open Communication, Shared Values and Growing Skillsets Key to Talent Retention (Video)
Even a bit of rain in Cannes could not dampen the enthusiasm and knowledge sharing among top executives who took part in a panel session run by The Female Quotient. They provided insights into how media and ad tech companies are approaching the challenge of diverse talent acquisition and employee retention.
Hearst Reveals a New VERANDA That Celebrates 35 Years in Print
In a media world where print has seen a pivot to online and a retrenchment from analog, Hearst's VERANDA magazine is taking a bold step. As it celebrates its 35th anniversary, the publication has gone through a redesign, which debuted with the May/June 2022 print issue -- the title's largest since 2008.
Hearst Considers the Future of Eco-Conscious Living
When people consider what they can do to reverse the effects of climate change, they often think about eating a plant-based diet, driving an electric car or recycling. Options like design, architecture or construction less frequently come to mind. But that's what the Hearst Design Collection addressed at its The Future of Eco-Conscious Living seminar, presented by Hearst's Design U on Earth Day, Friday, April 22. Panels addressed such topics as preserving heritage buildings and reusing existing buildings instead of constructing new ones, as well as investing in sustainable clothes, furniture and other products.
MediaVillage Celebrates Women's History Month and International Women's Day with Wealth of New Content Across Multiple Channels
WomenAdvancing.org, The Female Quotient (FQ), Jack Myers Legends & Leaders, Multicultural TV, Ed Martin Report, View from the Grandstand and more offer a plethora of relevant content on MediaVillage.com celebrating female achievements in the media, marketing, entertainment and advertising industries during Women's History Month.
Kristen O'Hara on Making Magic Happen by Unlearning, Rethinking and Rebuilding (Video)
Editor Note: Kristen has joined Google in the role of Vice President, U.S. Agency & Brand Solutions. Since joining Hearst Publishing as Chief Business Officer in early 2020, Kristen O'Hara has led a transformation of Hearst's advertising business. "The levers today are about content, commerce and data" she points out in our wide-ranging Legends & Leaders Conversation. "What we've learned, particularly over these past couple of years, is when compelling content is connected to commerce, magic happens. This combination is a very, very powerful recipe for success in modern marketing," she says, adding that "publishing companies sit in a very unique position. Hearst has significant scale where we can be a pretty formidable force to partner with marketers … and drive all the way through from awareness to transaction." In our conversation, she explains how her success today has depended on a building new cognitive skills unlearning and rethinking.
Showing Up: How Men Can Become Effective Allies in the Workplace -- Ray Arata (Book Excerpt)
In today’s climate, men consistently have a spotlight on them in the workplace to not just steer clear of controversy, but to also be an ally. In this Future of Men column, we share an excerpt from Ray Arata’s new book Showing Up: How Men Can Become Effective Allies in the Workplace on the expectations of men at work and what leadership qualities they should bring to the job. Hear Future of Men founder and author Jack Myers’ TEDWomen Talk on the Future of Men here.
The Metaverse Is Here. Are You Ready?
In recent months, the industry has been buzzing about a new world order: the metaverse. But what exactly does this trendy word mean? During the "Gaming: Highway to the Metaverse" panel at the recent ANA Masters Conference, two experts -- Alex May, Managing Partner, Strategy, dentsu Aegis Network and Dan Holland, Senior Vice President, dentsu Gaming Lead, Americas -- unveiled the substance behind the hype.
Ariana Yaptangco of Hearst Shares the Importance of Perseverance (VIDEO)
Ariana Yaptangco, social media manager and beauty editor at Hearst Magazines' ELLE, oversees all of the magazine's social media platforms by curating and strategizing content for their channels. She also covers beauty news, celebrity interviews and internet trends. In this #AskGenZ conversation, Ariana shares her experiences as a young person working in media and discusses how important diversity is in the industry, the value of uplifting others along the way, and how she believes kindness and hard work will get you to where you are meant to be.
