AdLib Media Group Integrates With Infillion's Premium Portfolio, Scaling Reach and Streamlining Workflows for Programmatic Advertisers of All Sizes
AdLIb, a leading advertising software company providing agencies and brands with the most easy-to-use DSP solutions and services, today announced its full integration with Infillion’s robust portfolio, including the MediaMath DSP. Now, AdLib’s customers will have seamless access to coveted CTV and Mobile inventories and greater opportunities to engage diverse audiences across the digital landscape.
MFM Gears Up for a Busy Remainder of 2023
As the media and entertainment industry sits in mid-August -- amid the writers' and actors' strikes and before the start of the traditional fall media season -- we look forward to the rest of the year. While not everything seems clear, what we do know is that MFM remains dedicated to helping media and entertainment finance professionals to achieve their goals.
OK, I'll (Still) Buy It: The Resilient Q1 Consumer
Analysts keep expecting consumers to pull back on spending, but consumers still haven’t gotten the memo. As Q1 reporting came in last week, it was clear analysts tempered their expectations and earnings looked better by comparison across multiple industries.
Publicis Foundation Launches Working With Cancer to Erase the Stigma of Cancer in the Workplace
In a world where one in every two people will be diagnosed with cancer in their lifetime1, the Publicis Foundation is launching the first cross-industry coalition to erase the stigma of cancer in the workplace, supported by leading cancer charities and organizations including Memorial Sloan Kettering Cancer Center (MSK), MacMillan Cancer Support and the Gustave Roussy Institute.
Sesame Street's Elmo and His Dad Louie Star in New PSA Informing Parents of Young Children about COVID-19 Vaccines
Sesame Workshop, the nonprofit educational organization behind Sesame Street, in collaboration with the Ad Council and COVID Collaborative's COVID-19 Vaccine Education Initiative launched a new public service advertisement today featuring Elmo and his dad Louie. The PSA, produced in partnership with the Centers for Disease Control and Prevention (CDC) and American Academy of Pediatrics (AAP), encourages parents and caregivers to get informed about the COVID-19 vaccines following the recent FDA emergency use authorization and CDC recommendation of the Pfizer-BioNTech and Moderna vaccines for children aged 6 months and older. The new PSA is the latest in a series of spots featuring the Sesame Street Muppets, first geared towards adult vaccinations and most recently for children ages five and up.
Rethinking the Employee Experience
Throughout Advancing Diversity Week, hosted by MediaVillage and AdvancingDiversity.org, D-E-I-B leaders from the media and advertising community were asked to "face the future and rethink the employee experience." A panel dedicated to that topic, titled "Facing the Future: Rethinking the Employee Experience" and moderated by Destiny Chambers, Vice President, Head of Marketing at Lippe Taylor, explored how organizations are moving from ideals of inclusion to creating a true feeling of belonging among all their employees and how media content can advance this shift. (You can watch the panel in its entirety in the video above.)
New PSAs from the Ad Council and COVID Collaborative Target Young Adults and Parents
As the highly infectious Delta variant continues to sweep the nation -- and children, teens and young adults are back to in-person learning and events as COVID cases surge -- approximately one in four of all eligible Americans still have yet to get vaccinated against COVID-19. To help build further confidence among two critical populations, the Ad Council and COVID Collaborative today announced new PSAs speaking to young adults and to parents. With significant support from leading media platforms, influencers and the American Academy of Pediatrics (AAP), the dedicated efforts address the many questions young adults and parents continue to have about the vaccines, both for themselves and their families.
Pope Francis Joins the Ad Council and COVID Collaborative's "It's Up To You" Campaign to Inspire Confidence in the COVID-19 Vaccines
With a message of hope and unity, the Pope and six cardinals and archbishops from North, Central and South America are featured in a new PSA reaching global audiences.
She Runs It Honors Three Industry Leaders as "Women of the Year" in Marketing, Media and Tech
In pursuit of its mission to pave the way for more women to lead at all levels of marketing, media and tech, She Runs It© routinely celebrates women and men who transform and set the pace for the industry, including an annual salute to three leaders who best embody the fearless spirit of the organization: Women of the Year. Now in its 58th year, the 2021 recipients of the award are: Lynn Lewis, US CEO of UM; Kimberly Paige, CMO of BET; and Meredith Verdone, CMO of Bank of America.
NewFronts Day Three: Snapchat, Twitter, Vice Media Group, BuzzFeed, Estrella and More
Presentations from news and information content suppliers were in the spotlight Wednesday afternoon at the virtual Digital Content NewFronts. When the focus was not on players from social media-minded Twitter and Snapchat to Spanish-language entrant Estrella Media, it was on what the advertising business can do internally to take full, impactful advantage of opportunities in this content arena.
Past Presidents Join the Ad Council and COVID Collaborative's National COVID-19 Vaccine Education Initiative
The Ad Council and COVID Collaborative have announced new PSAs as part of their COVID-19 Vaccine Education Initiative's "It's Up To You" campaign featuring former Presidents Barack Obama, George W. Bush, Bill Clinton and Jimmy Carter and former First Ladies Michelle Obama, Laura Bush, Hillary Clinton and Rosalynn Carter. The videos are designed to encourage all Americans to get answers to the top questions about the COVID-19 vaccines at GetVaccineAnswers.org and to get a vaccination when it's available to them.
Leading Corporations and Foundations Come Together to Support National COVID-19 Vaccine Education Effort from the Ad Council and COVID Collaborative
Founding funders include Bank of America, Facebook, General Motors, Google/YouTube, the Humana Foundation, NBCUniversal/Comcast, Salesforce, Verizon, Walgreens and Walmart
Throwing the Spotlight on Fathers' Care to Work
The widespread closing of schools and traditional workplaces in the wake of the COVID-19 pandemic has upended our collective perception of normal. With students at home, parents are taking on added responsibilities of balancing work and childcare in real-time. It is tempting to think that COVID-19 has been the sole cause of a public reckoning when it comes to parental care and leave, but that would be false. As much as COVID-19 has become the focus of these (and other) disruptions, it is not enough to stop there.
Village Soapbox: Pritchard's BackFront, Effectv, Hulu, a4, Cinema, ARF, Ageism and More
Whether this will go down as a watershed moment in advertising history is still a TBD, but there is no doubt that the talk of the town is Marc Pritchard's announcement that P&G is dealing directly with the networks and will no longer be participating in an "Industry Upfront." While Pritchard did say that the media agencies still have a role, he was not clear what that role is. It also appears that P&G is definitely intent on moving their media buying to a calendar year cycle versus the traditional September – August broadcast year. Whether other large marketers will follow and what impact this will have on the buying clout of agencies is to be seen, but it definitely has the industry abuzz.
