Sinclair Broadcasting: All the News That Isn't
Donald Trump said he crushed it with Black journalists last week. You'd believe that too if you read the news story Sinclair sent to 40 percent of American households.
Digital Context and Augmented Reality
We have always known that contexts affect the performance of an ad. Since the first time I tried to assemble copy tests to use to get media impact weights, I've known that media context impact is sensitive to the individual ad, not just to the product category as Schwerin had established.
How The Weather Channel Protects and Enriches Our Daily Life
Marcel Proust, one of the most influential novelists of the 20th century, once said, "A change in the weather is sufficient to recreate the world and ourselves." The world has had to recreate, react and reflect as we overcome the global onslaught of COVID-19 and systemic racial inequality. Against this backdrop consumers have counted on trusted brands like The Weather Channel to provide reliable and up-to-date information as they continue to live their daily lives in a difficult social and economic climate.
First the Brand, Then the Spokespeople
The Lincoln brand has had good luck with its product spokespeople. They gave the nod to Matthew McConaughey -- he made spots for the MKC crossover back in 2014 -- and their portentous solemnity promptly got them parodied by Conan O'Brien, Ellen DeGeneres, South Park and Saturday Night Live. Imitation is the sincerest form, after all. According to Lincoln's then-global director Matt VanDyke, the McConaughey campaign tripled Lincoln's website traffic and helped the brand hit about 10 percent market share in the fourth quarter of 2014 -- double its brand average.
A+E Scores With Its Three-Network Upfront Showcase
This week, A+E Networks' 2021 virtual Upfront presentation winningly showcased its trio of fully distributed cable services: A&E, The HISTORY Channel and Lifetime.
Quiet Isn’t Always Peace
Amanda Gorman's stirring poem sharpens President-elect Biden's dull call for unity.
Do Automakers Understand Digital Advertising, asks Kantar?
In 2020, the auto industry in the U.S. is likely to spend $14 billion on digital advertising, and the sector is growing by 13 percent per year. Spending grew by 15.8 percent (to $15.91 billion) in 2019.
Getting Calm: Lincoln Builds a Sense of Sanctuary, with Partners
The Lincoln brand's collaboration with the fast-growing mindfulness and "mental fitness" Calm app predates COVID-19, but the idea of reducing stress and anxiety—including while at the wheel—works so well during the pandemic that on August 12 the two announced a deepening partnership.
