Meet Your New Agency Team: Why Every Leader Needs to Understand Agentic AI Now (White Paper #4)
The future of marketing, leadership, and innovation is arriving faster than most organizations are prepared to handle. The new 16-page white paper from The Myers Report, titled “Meet Your New Agency: Agentic AI, Marketing, and the Human/Machine Revolution”, is a must-read guide for every business leader navigating the shift from automation to intelligent collaboration.
Warner Bros. Discovery Announces 'Olli,' New First-Party Data Platform Powering Converged Audience Solutions
Warner Bros. Discovery today announced the launch of Olli, its proprietary first-party data platform powering the next generation of advanced advertising solutions for partners. By fusing data, audience intelligence and ad tech solutions, Olli allows for seamless campaign planning, activation and measurement across WBD's entire portfolio of premium content and brands.
Warner Bros. Discovery Announces Robust Roster of Advertisers for Shark Week 2023
Warner Bros. Discovery announced new and returning advertising partners for Shark Week 2023, which will air from Sunday, July 23 to Saturday, July 29 on Discovery Channel and will be available to stream concurrently on Max and discovery+. Reaching a milestone 35th year, Shark Week will take viewers on epic journeys in exciting new series and specials. This year's slate of advertising partners feature organic sponsorship opportunities that build upon the storytelling of Shark Week and elevate the clients' brands, all while reaching a highly engaged audience.
Web3 Is Real, But Learn from the Mistakes of Web 1.0 -- Media Metaverse with Minsky
It was the early '90s, and the average consumer knew nothing of the Internet. Going "online" usually referred to camping out overnight to purchase tickets to see the Rolling Stones, Pink Floyd, the Eagles or the Grateful Dead. For the OG digital nerds in the crowd, there was Prodigy, which was a joint venture between CBS, IBM and Sears Roebuck (talk about a retailer missing the boat on first-mover advantage) and CompuServe, run by tax preparer H&R Block. Then, a small upstart digital service that was branded America Online (tell me those of you of a certain age aren't hearing the static of dial-up connections followed by the ubiquitous, "You've Got Mail!" right now) joined the crowd and kickstarted the mass consumer digital era. Even if it was at 1800 bps connectivity.
Rush Limbaugh was Targeted by a Major Advertiser Boycott -- Did it Work?
Rush Limbaugh has died, and obituaries are highlighting his long career as an effective broadcaster and polarizing figure. His show was syndicated on 600 stations via Premiere Networks, reaching 27 million people weekly. It was highly successful and bought the college dropout a 24,000-square-foot home in Palm Beach that also housed his broadcasting studio. By 2018, Limbaugh's annual salary was $84.5 million, second only in radio to Howard Stern. This didn't happen because he was bad at what he did.
Halo Effect 3's Lesson: TV Delivers Longer-Lasting Digital Life for Brand Advertising
It's a wrap for "The Halo Effect," the trilogy of explorations into television's impact on consumer relationships with brands from Comcast's Effectv unit. When it comes to this concluding study, the results appear to be the most expansive and impactful of all.
