The data explosion has created a dilemma for the media business- the need to come into the modern age without forgetting everything we have learned so far. MediaMarketer Pattie Glod has been at the leading edge of this transformation as a senior executive at multiple F500 companies, Martech, publishing and agency. This channel will deliver actionable insights for navigating this crossroad. Featured within the channel will be a series called “What Brand Marketers Need to Know”- concrete guidance on critical topics that marketers must handle directly, delivered in “bite sized pieces” of 750 words or less.
The data explosion has created a dilemma for the media business- the need to come into the modern age without forgetting everything we have learned so far. MediaMarketer Pattie Glod has been at the leading edge of this transformation as a senior executive at multiple F500 companies, Martech, publishing and agency. This channel will deliver actionable insights for navigating this crossroad. Featured within the channel will be a series called “What Brand Marketers Need to Know”- concrete guidance on critical topics that marketers must handle directly, delivered in “bite sized pieces” of 750 words or less.
