Steven Millman is an award-winning researcher currently leading all research, data science. and operations initiatives for Dynata’s Global Advertising Solutions, providing advertising measurement over the entire lifecycle of a campaign. Steven serves on the Board of Trustees of the Advertising Research Foundation (ARF) and is a member of the Market Research Council. Prior to joining Dynata, Steven was Chief Scientist at Simmons Research (now MRI-Simmons) leading measurement sciences and developing new products. Before Simmons Research, Steven served as Senior Vice President for Research at comScore, where he led the ad effectiveness line of business along with all custom survey research, combining self-report with behavioral data. Throughout his career, Steven has maintained a focus on innovation, quantitative and statistical analysis, survey, research design and other applied research techniques.