How the Sports Industry Can Win with #Femvertising
Four Lessons From Sports Brands in Marketing to Women
Three Lessons Humor Can Teach Us about Brands and #femvertising
Mindy Kaling is on a roll. She's laughing all the way to the bank as brands realize that the 'Mindy' factor, humor, is also a powerful money maker. Humor has been a key vehicle for advertising messages for decades. Advertisers seek to grab and hold our attention. Funny ads do just that. In fact, humor is one of the four brand categories in SheKnows Media's first annual #Femvertising awards. These awards honor brands that challenge gender norms by building stereotype-busting, pro-female messages and images into ads that target women. This year's humor finalists: Hello Flo's 'Full Moon Party', Cardstore by American Greetings 'World's Toughest Job', and Sport England's 'This Girl Can' count on ROI that makes you ROTFL. Here are three lessons that humor has taught us:
