Rob Beeler is lead contributing writer for AdTechVillage, a new community on MediaVillage focused on all things digital ad technology. Widely known as the Content Czar of AdMonsters for the past 8 years, Rob now plays the role of The Chairman, emceeing AdMonsters events, advising the brand and contributing content. Rob is also founder of Beeler.Tech offering training, research and consulting services to the digital media community. He’s been either doing ad operations or talking about it for over 20 years having started at Advance Internet as the only Ad Operations person and developed a department of 15 people in 8 locations across the country responsible for operations, project management, business development, web analytics and financial reporting, becoming Executive Director of Ad Operations and Analytics in early 2007.