Peter is founder and chief executive officer of BoomAgers, the world's leading ad agency dedicated to understanding aging consumers, as well as a columnist for MediaVillage ("The Age of Aging"). In these roles, Peter has become one of the pre-eminent experts on marketing to age; his clients include prominent global brands such as Procter & Gamble.
He is also the author of two award-winning books in his Age of Aging series — The Old Rush: Marketing for Gold in the Age of Aging and Getting Better with Age: Improving Marketing in the Age of Aging.
A frequent speaker, Peter has presented at influential forums including The Internationalist, The Association of National Advertiser forums, the Luxury Daily Retail Summit, Trail Blazers: Initiatives in Art and Culture's New York Fashion and Gold Conferences, Advertising Week, and AARP and the Senior Care Marketing Summit.
