As Senior Media Strategist at Digitas, Michael specializes in planning digital media programs across owned, social, search, paid and affiliate media for clients including Under Armour, Marriott and H&M. He joined Digitas in 2013 from MRY, where he was Associate Director, Owned Media. Prior to that, Michael spent six years honing his craft at bigmouthmedia, where he was Technical Search Manager. Michael relishes all things media, data and analytics; and is laser-focused on engineering media strategies that others envy and clients cannot live without.