Michael Strober is Executive Vice President of Client Strategy and Ad Innovation for Turner Ad Sales. Within this key role, Strober is charged with both capturing client insights to better power advertiser decisions and outcomes, and developing next generation ad capabilities, notably around audience targeting and ROI guarantees. In partnership with Dan Riess, executive vice president of content partnerships, he is also co-head of Turner Ignite, a business unit that utilizes the power of data and content to harness opportunities for advertisers. Strober is based in New York and reports to Donna Speciale, President of Turner Ad Sales.
A long time thought leader within the company, Strober has played a critical role within various management positions during his time with Turner Ad Sales. Prior to being promoted to his current role in 2015, he was senior vice president of client insights and innovation for Turner Ad Sales. In that capacity, he oversaw advertising sales strategy, powering client selling and data-driven ad innovations for the company. Strober worked closely with Turner’s ad innovations team, while exploring advanced advertising opportunities for marketing partners around the portfolio of Turner brands.
While Strober spent an early part of his career at Turner, he left the company in 2000 to start his own company, Capture, an interactive advertising service. He returned to Turner in 2005 and has since spent the last 11 years within the sales organization where he brings his entrepreneurial spirit to his role every day. During his time with Turner, Strober has also been at the forefront in developing strategies around key initiatives like audience targeting, ACR technology and contextual advertising.
Recognized for his leadership in advancing advertising models and capabilities, Strober was part of the group recognized by the ANA in 2015 for “Excellence in Pioneering Analytics Innovation” for Turner’s NOW Media platform. He has also received a Gold Award from PROMAX. He is co-founder and advisor to Shodogg, an advanced data and analytics start-up company specializing in media. Strober sits on the advisory board for the Turner AdLab, an initiative developed in early 2016 to better consumer experiences on all platforms, while strengthening advertising effectiveness for brands.
Strober holds a bachelor’s degree in economics from the State University of New York at Geneseo and a master’s degree in business administration from the Zicklin School of Business at Baruch College. He resides in Chappaqua, New York with his wife and three children.
Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, Great Big Story, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA, PGA and the newly-formed ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NASCAR, NCAA and PGA.
Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
