What to Do In a Crisis: A PR CEO’s Guide to Damage Control
In the corporate, social, and brand world, crises can hit hard and fast. Whether it’s a product recall, a safety issue, or a public blunder, how you handle these moments of adversity can define your brand’s future. Executives must be prepared and ready to steer the ship through the storm.
Internet Evolution: Eight Digital Marketing Insights for 2023
Having started my marketing career working alongside the founder of Hotmail, and shortly after, as part of the Musicmatch team that launched the first Internet radio station, first 99 cent downloads and the first iPod for windows, you could say I’ve had a front row seat to the Internet’s birth -- and having launched and scaled many successful startups since -- also, its evolution. One thing that’s struck me over the years is how so many of the Internet’s biggest entities have been, and are now, entirely tied to information and communications. Google and Apple, through their respective innovations, have completely altered how we gather, store and share information. Meta, TikTok, Pinterest, Twitter and more are creative playgrounds where we gather real time data, inspiration and knowledge.
