James Rothwell leads global agency, brand and industry relations for Comcast Advertising (Effectv and FreeWheel). In this role, he runs the FreeWheel Council for Premium Video, an advocacy group focused on furthering the premium video marketplace, as well as other client councils for agencies and brands. He engages with the industry to explore ecosystem dynamics and industry best practices, as well as open up new opportunities for advertisers across premium video through Comcast Advertising solutions.
