Dawn Lee Williamson is Head of Sales Development at Effectv, a Comcast company reporting to Pooja Midha, Chief Growth Officer of Comcast Advertising. Sales Development is a new division that will accelerate the company’s move to audience delivery across screens. Williamson leads a team who develop solutions to help clients reach their target consumers and drive measurable results. The Sales Development team will have a singular focus on enabling consultative partnerships with our clients.
Prior to Sales Development, Williamson led Effectv’s Southeast Sales division since 2018. In that role Williamson drove revenue growth through the creation of client-centric solutions, innovative marketing initiatives and industry partnerships.
Dawn is a two-time Cablefax “Most Influential Minority in Cable” honoree with more than 20 years of experience in the media industry, Williamson was formerly with Vice Media, where she oversaw U.S. commercial activity – spanning strategy, commercial studio and operations – as senior vice president, Head of U.S. advertising sales.
While at Vice Media, she spearheaded the creation of commercial strategies through custom client solutions and agency led media partnerships that drove Vice’s value proposition in the marketplace. Standout commercial opportunities Williamson and her team helped promote include Vice Video Everywhere, the development of globally relevant programs such as Humans of the Year and insights-driven platforms such as Vice Voices.
Prior to Vice Media, Williamson oversaw all commercial activity for BBC World News TV and BBC.com in the Americas. In 2017, Williamson led the North American ad sales, marketing and data team in achieving strong business results and custom partnerships. She helped launch BBC Design, a vertical dedicated to fashion, art and architecture and how technology influences each of those disciplines.
Williamson has also held leadership roles at Turner Broadcasting System in the U.S. and Latin America. While at Turner, she led the creation of a local, regional and pan-regional strategy that delivered significant revenue growth across Brazil, Argentina, Colombia, Mexico, Venezuela, Peru and Miami. During her time at CNN, Williamson secured sponsors (Ford and State Farm Insurance) for the launch of the Black in America and Latino in America documentaries.
Williamson is a Diversity, Equity and Inclusion board member with Comcast and has served as an executive sponsor for Diversity and Inclusion while working at Vice Media and Turner Broadcasting. She is a graduate of the Betsy Magness Women’s Leadership Institute and NAMIC, Executive Leadership program with UCLA.
