Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising & Design Club, Ex-Medical Scientist and Ex-Creative Director. A medical researcher with 15 years as a agency creative, and now 20 years as a marketing management consultant, Darren brings a quantitative and qualitative approach to the challenges facing marketing, media, and advertising agencies.