The No. 1 Misperception on Cord-Cutting
We’re all too familiar with the myth perpetrated in the media industry that Americans are cutting the cord at an alarming rate and migrating to subscription streaming services. The hard facts simply don’t support that. In the last two years, the cable sub count has dropped by 2.5 million. That’s a scant 2.5% of cable homes; there are still 99 million homes in the U.S. that have cable. Nothing alarming there. The bigger question about the impact of cord-cutting is where did the cord cutters go when they left and, as a group, who are they?
NCC Media -- Five Ways to Target Hispanic Audiences
For the past five years the US economy has grown at a healthy rate and most companies have enjoyed a resurgence in business, but rapidly changing demographic and technological landscapes have spurred marketers to seek out new opportunities with increasing urgency.
